The Duke basketball program is one of the most present on social media.
Thinking outside the box and taking risks requires two essential elements: the willingness to embark on unconventional paths and the acceptance that such efforts may fail.
When we talk about successful college programs, it’s the coaches and players that come to mind. However, we rarely recognize the vital contribution of support staff who play an essential role in the success of college sports programs.
I firmly believe in giving credit where credit is due, and one particular team shines as standard bearers in the digital realm. Additionally, within this team, one person deserves to be recognized as the brains behind its operations.
Insert name David Bradley.
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The former Duke grad has been an integral part of the team for 15 years, serving in a variety of positions. In an era where social media plays a central role in college basketball and recruiting, Bradley and Duke’s creative team stands out as a trailblazer.
His role as Duke’s creative director was marked by a legacy of innovation and trend-setting across different fields. His forward-thinking approach has been truly transformative, propelling the Duke basketball program to the forefront of the digital landscape.
When you evaluate the social media presence of other college teams, it becomes abundantly clear that Duke’s influence is undeniably considerable.
Duke Basketball, the dominant digital program in college sports
Their strategy excels at creating visually captivating content that showcases Duke’s history, facilities, fan support and insight into the lives of former and current Duke players.
Duke’s transparency through behind-the-scenes access and celebration of player accomplishments underscores its commitment to player development. Their recruiting announcements generate excitement and anticipation, while leveraging influencers expands their reach.
Through a data-driven approach, Duke ensures its strategy remains effective and adaptable, strengthening its presence as a pioneer in the college sports social media landscape.
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The program has 2.1 million followers on Twitter1.3 million followers on Instagram168,000 subscribers on Youtubeand 97.2K subscribers on Topics.
He may not shoot 3-pointers or dunk the basketball, but he is central to the recruiting success and aura that makes Duke the best school.
With Bradley at the helm, Duke Basketball’s legacy of innovation, creativity and excellence in the digital realm shows no signs of slowing down.
As the Blue Devils continue to set the standard for college sports social media, Bradley’s vision ensures the world will keep a close eye on Duke Basketball, on and off the court.