Disney fans won’t have as many Disney stores to shop in the near future.
As part of a plan to focus on e-commerce, The Walt Disney Co. will close at least 60 Disney stores in North America this year, the company said on Wednesday. This represents about a third of the stores in North America; there are about 300 in the world.
Shopping changed shopping during the coronavirus pandemic – as did all of Disney’s business with its theme parks closed to some extent, while its Disney + streaming service grew to $ 94.9 million. ‘subscribers. Disney’s revenue in the October-December quarter fell 22% to $ 16.25 billion from $ 20.88 billion the year before, but still exceeded Wall Street expectations.
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The move aims to capitalize on consumers’ buy-in to online shopping and meet what shoppers “expect from a retailer,” Stephanie Young, president, consumer games and publishing, said in a statement.
“Over the past few years, we’ve focused on reaching consumers where they already spend their time, such as expanding Disney stores around the world,” Young said. “We now plan to create a more flexible and interconnected e-commerce experience that gives consumers easy access to unique, high-quality products across all of our franchises. “
This will not affect more than 600 Disney Parks stores and other locations, including Disney stores inside Target stores.
Buyers can also expect new merchandise, including adult clothing, street wear, and home goods and collectibles. A recent example: a special edition “Star Wars – The Mandalorian The Child in Floating Hover Pram”, with a plush of “The Child” or Grogu, the character from the Disney + series. The toy, which uses magnetic power to levitate 2½ inches from the base, is currently valued at over $ 9,000 in a charity auction ending Friday.
Contribute: The Associated Press
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