disguise has launched Metaverse Labs – a global network of labs filled with creative and technical experts that will enable brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise’s Metaverse Solutions division, each lab will merge R&D, creative services and consulting to help their clients achieve the art of the impossible.
Directed by Abi Bowman Collaboration Managerdisguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, while fostering development and exploration in the metaverse.
Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boom and Shape will result in new proofs of concepts and new workflows . With this, Disguise Metaverse Labs aims to democratize and share ideas, develop the skills and talents of tomorrow as well as advise, consult and create future-oriented experiences so that creatives have everything they need. to bring their next big idea to life.
Essentially, the Metaverse Labs disguise will be an end-to-end solution for anyone looking to experiment and innovate within the $8 trillion Metaverse market opportunity.
“R&D and technological breakthroughs are rapidly changing the industry around us, while impacting the way we consume content and interact with others. Only three years ago remote working was not the norm and it’s amazing how far we’ve come in such a short time – once we’re equipped with the right technology,” says CEO Fernando Küfer costume. “With the Metaverse constantly evolving and innovators taking giant leaps forward every day, it will soon be part of our reality. With our network of expert partners, Disguise Metaverse Labs explores new areas of entertainment and is here to help creatives to achieve the impossible in an ever-changing technological landscape.
The Metaverse is now the new frontier of human experience, and Disguise, as a founding member of the Metaverse Standards Forum (MSF), is here to help create it. Leveraging the ability of disguise’s proprietary RenderStream infrastructure to connect the real and virtual worlds and having powered over 600 extended reality productions in over 35 countries, disguise prides itself on being a trusted partner for delivering of any type of hybrid experience.
Over the past two years, Disguise’s Extended Reality (xR) workflow has powered live entertainment for musical artists such as Katy Perry and Billie Eilish, episodic film and television productions for Netflix and Amazon Prime, presentations corporate for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.
“Our goal is to explore the intersection of the real and virtual world and take human experiences to the next level. We do this by giving the world’s most creative people new ways to express themselves. New opportunities and creative possibilities can now be unlocked with confidence,” says Bowman.
First established in Auckland by Head of Labs New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, first with a UK division formed and led by Stuart Mckenna and a growing division in Los Angeles. Going forward, Global Head of Labs, Lara Bowen, will bring together local partners in New York, Seoul, and Montreal and continue to establish Metaverse Labs’ global presence in the emerging Metaverse space. disguise is delighted to be supported by ROE Visual, who supply the LED for all Labs locations.
“With more of us eager to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact and deliver those experiences together,” Bowen says. “For the disguise community, this change in workflow means both great opportunities and a steep learning curve. That’s why we started disguising Metaverse Labs. By providing the tools and training needed to create innovative metaverse experiences, we aim to give creatives everywhere more time to experiment with big ideas – without worrying about the technicalities of setting them up.
disguise Head of Labs New Zealand, Sam Folkard, envisions disguise Labs as the product of a collaboration that will create the next generation of experiences in the metaverse:
“Disguise Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to realize their vision. Whether it’s creating hybrid or never-before-seen virtual experiences for artists and audiences, integrating with product or NFT launches, or even bridging a new technology innovation, we’re here to help.” says Folkard.
Brands, creatives and technologists can now start taking advantage of Labs’ various services across the entire production pipeline, including concept development and content creation (photogrammetry, motion capture, volumetric capture) as well as production planning and delivery assistance. The labs will also offer regular training days so that everyone can familiarize themselves with new workflows and technologies in the metaverse.