SHANGHAI, December 2, 2022 /PRNewswire/ — Since its inception in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, coining the term Multicultural Ingenuity™  to reflect its ability to support brands in the deployment of their digital marketing and technology strategies on an international scale.
Multicultural in its essence, Datawords has developed unique know-how and expertise to adapt its clients’ technologies, strategies and digital content to a local audience, while respecting their brand image. Rolling out international campaigns is a real challenge for major global brands, with linguistic and technical constraints, as well as cultural preferences, that can make a single global campaign impossible. Datawords relies on both MULTI digital know-how and CULTURAL adapting branded content in over 50 languages and countries to capture local relevance.
To strengthen its position in the Chinese market, Datawords today announces the acquisition of award-winning integrated communications company Switching-Time, founded in Shanghai, China. Created in 2012, Switching-Time serves a prestigious clientele in the fashion, beauty, luxury and lifestyle sectors. Over the years, it has expanded its offering to cover the full range of digital marketing services, including public relations (e-PR), influencer digital marketing and social media.
Didier RosenbergCo-founder Datawords Group, said: “We are very happy to the acquisition of Switching-Time. This new partnership is based on shared values of entrepreneurship, and on the same deep understanding of the needs of international brands combined with the ability to create local solutions. National and international customers will clearly benefit from the unparalleled quality of Datawords’ service offering. We look forward to the added value we can bring to our customers.”
With Switching-Time and its local experience, Datawords Group will strengthen its native marketing and communication capabilities to improve the performance of international brands in APAC, and mainly in mainland China. China. This collaboration will also help Chinese companies in their global expansion.
Taiwing Tian and Florent ChapatteCo-founders of Switching-Timeadded: “We are incredibly proud of what our team has achieved so far and look forward to writing a new chapter with the fantastic team at Datawords Group. The best is yet to come at the opening this new phase of growth which will allow us to accelerate our global expansion and expand our capabilities in the areas of digital and technology.“
Today, the Datawords group is the leader in its field, covering the world through its eight main hubs around the globe – in Paris, Luxemburg, hong kong, Seoul, Tokyo, New York, Milano and Barcelona – and with 1,000 employees representing more than 50 nationalities. With its Multicultural Ingenuity™, it manages an international digital ecosystem and content for Fortune Global 500 companies and organizations through a multicultural services platform and connected technologies; these two types of solutions provide brand leaders with performance and peace of mind throughout their international business operations.
This investment, actively backed by Datawords majority shareholder, Keensight Capital – a leading private equity manager dedicated to pan-European Growth Buyout investments – will strengthen the presence of Datawords Group in mainland France China and further empower international brands active in Asiaas well as those that proactively expand globally, to better promote their business.
Stanislas de Tinguy, partner at Keensightdeclared: “We are pleased to support Datawords Group, a world leader in its sector, in the pursuit of its international development. In line with Datawords’ growth strategy, the acquisition of Switching-Time will enable the ggroup to strengthen its presence in Asiaand in mainland China More precisely. We are excited about the additional value the combined entity will bring to customers.”
About Datawords Group
Created in 2000, Datawords Group is the only international digital player that combines a MULTI digital expertise (developer, data analyst, linguist, creative content and production, producer, UX designer, SEO, social media experts, etc.) to build powerful digital experiences, a CULTURAL adaptation of branded content in over 50 languages and countries to capture local relevance, and unique delivery management INGENUITY which enables working across a wide range of expertise across a multitude of cultures to deliver local relevance and high performance to its clients.
Datawords differentiates itself through e-multicultural technology, multicultural process and the diverse backgrounds of its 1,000 employees, with an established presence in Europe, Asia and the United States.
About switch time
Switching-Time is a leading integrated communication agency, founded in 2012 by Taiwing Tian and Florent Chapatte in Shanghai. Its team of more than 70 communication experts works with the world’s leading fashion, beauty, luxury and lifestyle brands, including LVMH, L’Oréal Group, adidas Group, Hilton Group , Victoria’s Secret, Crocs, Uniqlo, etc. class-leading integrated campaigns with creative strategic planning at its heart and digital amplification with influence at its soul.
In keeping with its philosophy of working hard, being bold and staying humble over the past few years, the agency was honored with Greater China Independent Agency of the Year and Greater China PR Agency of the Year awards at Campaign Asia Agency of the Year Awards. as the overall winner of Most Honored Marketing Agency at the International Stevie Awards.
About Keensight Capital
Keensight Capital, one of the European leaders in Growth Buyout businesses, is committed to supporting entrepreneurs in the implementation of their growth strategies. For more than 20 years, Keensight Capital’s team of experienced professionals has relied on its knowledge of the investment and growth sectors to invest for the long term in profitable companies with high growth potential and whose revenues are range between 10 and 400 million euros. Drawing on its expertise in the technology and healthcare sectors, Keensight identifies the best investment opportunities in Europe and works closely with the management teams to develop and achieve their strategic vision. Keensight Capital’s success has earned it a Gold Award from the Private Equity Exchange & Awards every year for the past six consecutive years, and in particular, the Best European Growth Private Equity Fund.
 Multicultural Ingenuity™: Datawords Group is the only player that combines in-house multi-brand and digital expertise with CULTURAL adaptation with unique INGENUITY in delivery management.
 Growth buyout: investment in profitable and fast-growing private companies, minority or majority shareholders, with or without leverage, according to a flexible approach adapted to the needs of individual entrepreneurs, in order to finance organic growth projects, acquisition strategies or to provide liquidity to historical shareholders.
SOURCE switching time