Daniel Craig mocked the never-ending setbacks of his last outing as James Bond in the Covid-delayed No Time To Die in a new Heineken commercial brazenly titled Worth The Wait.
The actor, 53, can be seen stopping for a sip of lager in the clip as an ode to 007 fans who have been patiently awaiting the film.
No Time To Die was delayed by a total of 18 months due to the current Covid crisis, but its release was ultimately set for September 30.
Patience is a virtue: Daniel Craig, 53, mocked Covid delays from the James Bond film No Time To Die as he stopped to take a sip of his lager in a new Heineken commercial titled Worth The Wait
The beer brand ran an experiment with pub goers, giving them the lager version or the alcohol-free version at different intervals to show that people who waited 20 minutes were most satisfied, proving that good things do happen. those who wait.
Daniel can be seen sitting alone in a bar dressed in a black suit typical of his James Bond character.
The bartender brings a bottle of beer and an empty glass to the table and begins to pour the liquid into the drinking glass.
Satisfaction: The actor was seen pausing for a sip of lager in the promo tribute to 007 fans who have been patiently awaiting the film
Waiting game: The beverage brand conducted research that showed people who waited 20 minutes to drink said they were more satisfied
Movie star: Daniel was seen on set while filming the advertisement for Heineken beverage brand ahead of the release of his latest James Bond film
He then stops for a moment before smiling to show his satisfaction at having waited, before taking the glass to take a sip.
No Time To Die will hit theaters internationally on September 30 and in the US on October 8.
The film was originally slated for release in November 2019, but was postponed to February and then April 2020 following the departure of original director Danny Boyle due to creative differences.
A premiere and advertising tour in China were canceled in April 2020 due to the coronavirus outbreak, initially postponing the release to November 2020.
In October 2020, it was postponed again to April this year, with further delays in January and February this year, with the world premiere date announced for September 28 last month.
The news comes as James Bond producer Barbra Broccoli recently revealed that movie bosses were concerned about a controversial scene in one of the franchise’s most successful films casting an ambiguous shadow over her gender identity.
Provocative: James Bond producer Barbara Broccoli claims studio executives were shaken and agitated after controversial scene from 2012 film Skyfall cast an ambiguous shadow over her gender identity
The secret agent was seen strapped to a chair after being captured by MI5 defector Raoul Silva in 2012, crushing Skyfall.
But instead of torturing, Bond is surprisingly tempted as Silva – played by Spanish actor Javier Bardem – strokes her exposed chest and rubs the inner thighs, an unexpected move that seems to hint at a past encounter between people from the same sex.
“You are trying to remember your training now. What are the regulations to cover this? Well, it’s the first time for everything, I guess, ”Silva says softly as Bond helplessly watches his hands move over her captive body.
Opponent: Scene hints at same-sex encounter after Bond’s capture by Raoul Silva, played by Spanish actor Javier Bardem
“What makes you think this is my first time?” Bond responds, surprising his opponent.
The scene, a clever ploy apparently inscribed in the script to satisfy a new generation of fans, won praise at the time in its attempt to alter the otherwise chauvinistic male stereotype characterized by the famous womanizer Bond in the previous films.
But Broccoli admits the heavily loaded exchange almost remained on the editing room floor after studio executives objected to the idea of Bond having a more fluid gender identity.
“The studio told us to cut that line and we said no, no, no,” she recalls in the new Apple TV + documentary Being Bond.
“And I remember the night of the premiere, that line, just the whole place erupted, and I remember looking at the studio manager and saying, ‘See? I told you. ”
Old times: MI5 agent Bond has slept a series of beautiful women, with his sexuality undoubtedly until the inclusion of the famous scene from Skyfall