Among the many elements of the redesign of their brand; Their website, logos, graphics and correspondence, the most notable component is the transition from the unusual name “Connection” to “CX”.
Liz paradise, Marketing Director at Connexion, said: “When Connexion was first created, we wanted to market the uniqueness of our name to differentiate ourselves from other electricity distributors. With this successful differentiation, the shortening of our name to “CX” aligns better with the faster speed of our business and the growing digital needs of our customers. “
David Rosenstein, President and CEO of Connexion, said: “Our teams have worked hard to implement our Vision 2020 strategy over the past few years. Our newly launched branding initiative will be an integral part of how we do business in the future.
Visit Connect at www.CXconnect.com to start exploring the new CX.
Connexion, headquartered at Buffalo Grove, IL is an independent and private supplier of electrical equipment, supplies and installation solutions. Their goal is to enable their customers to operate more efficiently, economically and safely.