The climate crisis is the most important challenge of our time, and action is needed to tackle this issue with the attention and seriousness it deserves. Samsung believes that our brand has an obligation to help stem the effects of climate change and preserve our planet for future generations.
That’s why this year we hosted a series of events during Climate Week at Samsung 837, our flagship experience center located in New York’s Meatpacking District and powered by 100% renewable energy, the metaverse to the Samsung 837X and on the Samsung US Discord Server. The series, which ran from September 19-25, brought together influencers, advocates and sustainability leaders from the fashion, floristry and tech industries to explore ways to bring about broad societal transformation. and to guarantee the preservation of the planet for future generations. The event’s lineup included powerful installations, thought-provoking sessions and moving musical performances each day.
Among the highlights:
On monday september 19, Samsung invited Aurea Sanabria Moleai of modern floral design studio Flower Bodega to take the stage alongside Molly Burke of Fleetwood Florals, LaParis Phillips of Brooklyn Blooms, Robert Luebcke of Van Vliet and Liza Lubell of Garbage Goddess to discuss ways to to help sustainability flourish in the floristry industry. Flowers are a booming business, but bouquets can have significant environmental effects – like that of floral foam, long considered the “plastic bag” of this industry – #nofloralfoam.
“There is a lot of mystery and magic in floral design – especially related to events. People walk into a room and they see something beautiful, but they don’t understand the process behind how the art installation happened there and what happens to her after the event,” said Liza Lubell. “We want to educate our customers and our industry about designing with sustainability in mind. Our company is working towards zero waste floral events by returning the durable goods, composting all organic floral material, and upcycling and upcycling other items.
On tuesday september 20, Denver-based fashion designer and sustainability advocate, Nicole McLaughlin, led an exciting panel discussion on driving change in fashion and technology, which included North Carolina-based fashion designer Paige Sechrist; New York-based eco-conscious fashion designer Tracy Garcia; president of the NYC Fair Trade Coalition, Andrea Reyes; and Mark Newton, corporate sustainability manager at Samsung Electronics America. The group shared their views on ways to facilitate a sustainable design process, how to compel consumers to buy upcycled and upcycled products, and how they balance sustainability and scale. You can find more information about this panel here.
Later, Samsung 837 was transformed into a concert hall with a musical performance by artist Mikhala Jené. And the space was modified once again into a catwalk for Samsung’s #RecycleUp simul-verse fashion show, which was hosted by Nicole McLaughlin, and featured creative recycled designs by Andrew Burgess, Reilly Fitzsimmons, Tracy Garcia, Gaia, Paola Gonzalez, Kevin Leonel, Chris Mena, Anna Molinari, Kelsey Reese and Paige Sechrist. The fun continued on TikTok with Samsung’s #RecycleUp challenge, where fans can show off their own recycled creations until October 12.e for a chance to win prizes.[1]
On Wednesday, September 21, Rachel Ceruti, Founder and CEO of Reclypt, a recycled fashion marketplace, joined the NYC Fair Trade Coalition for a forum on recycled fashion, a showcase of recycled designers and a hands-on workshop to help individuals create recycled clothing . For the forum, Rachel led a conversation that included Mario Miguelito, creative director of Void Asylum, Camille Diane Tagle, co-founder and creative director of FABSCRAP, and Alissa Westervelt, senior director of NYC and coordinator of ReFashion Week NYC, on how to reduce and reuse textile waste.
donateNYC, a program of the NYC Department of Sanitation, shared a powerful statistic: “The average household in New York throws away about 120 pounds of textiles per year. And New York’s annual textile waste is equivalent to nearly 900 Statues of Liberty or more than 4,500 subway cars.
And Camille Diane Tagle noted: “As creatives, it behooves us to think outside the box by experimenting and testing new ways to keep textiles in circulation – whether that’s upcycling, downcycling or recycling.”
Wednesday also marked the launch of the 13e Samsung’s annual Solve for Tomorrow competition, which challenges US students in grades 6-12 to use STEM (science, technology, engineering, and math) to create innovative and sustainable solutions that transform local communities. Learn more about this year’s competition here.
Finally, on friday september 23Alice Kim, Founder and CEO of PerfectDD, was joined by Rent The Runway President and COO Anushka Salinas, BYBBA Founder Pam Seidman and Climate Activist Madeleine MacGillivray to talk about when inclusivity meets sustainability.
“There are plenty of ways to build your wardrobe that don’t involve buying very low-quality, high-volume products – more than half of which end up in landfill. The fashion industry is among the biggest polluters of all industries. So, I would say look for circular solutions like renting,” said Anushka Salinas.
Being sustainable tends to cost more and when asked about affordability for the full broad spectrum of Gen Z consumers, Madeleine MacGillivray noted, “The most durable item is the one you already have in your closet. And talking about accessibility is essential. In fact, the majority of people around the world have been and continue to be sustainable by reusing their items. It’s really a change of mentality. Instead of buying a ton of durable products, how do we extend the life of what we already have? »
All in all, it was a successful week that Samsung hopes has helped spark conversation, inspire both circularity and creativity, and trigger lasting action! And don’t forget to enter our #RecycleUp TikTok challenge for a chance to win some great Samsung prizes.[1]
[1] NO PURCHASE NECESSARY. 9/12/22 through 10/12/22 11:59 PM ET. 50 US or DC, 13+. Minor participants must obtain the consent of a parent or legal guardian. Other restrictions apply. Rules: https://rules.creativeving.com/RecycleUp.
The climate crisis is the most important challenge of our time, and action is needed to tackle this issue with the attention and seriousness it deserves. Samsung believes that our brand has an obligation to help stem the effects of climate change and preserve our planet for future generations.
That’s why this year we hosted a series of events during Climate Week at Samsung 837, our flagship experience center located in New York’s Meatpacking District and powered by 100% renewable energy, the metaverse to the Samsung 837X and on the Samsung US Discord Server. The series, which ran from September 19-25, brought together influencers, advocates and sustainability leaders from the fashion, floristry and tech industries to explore ways to bring about broad societal transformation. and to guarantee the preservation of the planet for future generations. The event’s lineup included powerful installations, thought-provoking sessions and moving musical performances each day.
Among the highlights:
On monday september 19, Samsung invited Aurea Sanabria Moleai of modern floral design studio Flower Bodega to take the stage alongside Molly Burke of Fleetwood Florals, LaParis Phillips of Brooklyn Blooms, Robert Luebcke of Van Vliet and Liza Lubell of Garbage Goddess to discuss ways to to help sustainability flourish in the floristry industry. Flowers are a booming business, but bouquets can have significant environmental effects – like that of floral foam, long considered the “plastic bag” of this industry – #nofloralfoam.
“There is a lot of mystery and magic in floral design – especially related to events. People walk into a room and they see something beautiful, but they don’t understand the process behind how the art installation happened there and what happens to her after the event,” said Liza Lubell. “We want to educate our customers and our industry about designing with sustainability in mind. Our company is working towards zero waste floral events by returning the durable goods, composting all organic floral material, and upcycling and upcycling other items.
On tuesday september 20, Denver-based fashion designer and sustainability advocate, Nicole McLaughlin, led an exciting panel discussion on driving change in fashion and technology, which included North Carolina-based fashion designer Paige Sechrist; New York-based eco-conscious fashion designer Tracy Garcia; president of the NYC Fair Trade Coalition, Andrea Reyes; and Mark Newton, corporate sustainability manager at Samsung Electronics America. The group shared their views on ways to facilitate a sustainable design process, how to compel consumers to buy upcycled and upcycled products, and how they balance sustainability and scale. You can find more information about this panel here.
Later, Samsung 837 was transformed into a concert hall with a musical performance by artist Mikhala Jené. And the space was modified once again into a catwalk for Samsung’s #RecycleUp simul-verse fashion show, which was hosted by Nicole McLaughlin, and featured creative recycled designs by Andrew Burgess, Reilly Fitzsimmons, Tracy Garcia, Gaia, Paola Gonzalez, Kevin Leonel, Chris Mena, Anna Molinari, Kelsey Reese and Paige Sechrist. The fun continued on TikTok with Samsung’s #RecycleUp challenge, where fans can show off their own recycled creations until October 12.e for a chance to win prizes.[1]
On Wednesday, September 21, Rachel Ceruti, Founder and CEO of Reclypt, a recycled fashion marketplace, joined the NYC Fair Trade Coalition for a forum on recycled fashion, a showcase of recycled designers and a hands-on workshop to help individuals create recycled clothing . For the forum, Rachel led a conversation that included Mario Miguelito, creative director of Void Asylum, Camille Diane Tagle, co-founder and creative director of FABSCRAP, and Alissa Westervelt, senior director of NYC and coordinator of ReFashion Week NYC, on how to reduce and reuse textile waste.
donateNYC, a program of the NYC Department of Sanitation, shared a powerful statistic: “The average household in New York throws away about 120 pounds of textiles per year. And New York’s annual textile waste is equivalent to nearly 900 Statues of Liberty or more than 4,500 subway cars.
And Camille Diane Tagle noted: “As creatives, it behooves us to think outside the box by experimenting and testing new ways to keep textiles in circulation – whether that’s upcycling, downcycling or recycling.”
Wednesday also marked the launch of the 13e Samsung’s annual Solve for Tomorrow competition, which challenges US students in grades 6-12 to use STEM (science, technology, engineering, and math) to create innovative and sustainable solutions that transform local communities. Learn more about this year’s competition here.
Finally, on friday september 23Alice Kim, Founder and CEO of PerfectDD, was joined by Rent The Runway President and COO Anushka Salinas, BYBBA Founder Pam Seidman and Climate Activist Madeleine MacGillivray to talk about when inclusivity meets sustainability.
“There are plenty of ways to build your wardrobe that don’t involve buying very low-quality, high-volume products – more than half of which end up in landfill. The fashion industry is among the biggest polluters of all industries. So, I would say look for circular solutions like renting,” said Anushka Salinas.
Being sustainable tends to cost more and when asked about affordability for the full broad spectrum of Gen Z consumers, Madeleine MacGillivray noted, “The most durable item is the one you already have in your closet. And talking about accessibility is essential. In fact, the majority of people around the world have been and continue to be sustainable by reusing their items. It’s really a change of mentality. Instead of buying a ton of durable products, how do we extend the life of what we already have? »
All in all, it was a successful week that Samsung hopes has helped spark conversation, inspire both circularity and creativity, and trigger lasting action! And don’t forget to enter our #RecycleUp TikTok challenge for a chance to win some great Samsung prizes.[1]