CHICAGO, February 23, 2021 / PRNewswire / – Civis Analytics, an innovative data science firm at the intersection of public good and good scientific practice, today announced the launch of its COVID vaccination campaign toolkit. This resource center includes key information for organizations looking to use data to inform persuasive and equitable awareness of COVID vaccination.
The toolkit provides guidance on every aspect of an awareness campaign that requires a specific and tailored approach. These include:
- Messaging and messaging: Results of scientific experiments to guide messages and spokespersons, so that the most convincing language is used for each audience. This includes new search on employer-specific messaging, conducted in partnership with the United States Chamber of Commerce founded. Crystal threads, MPH, Director of Healthcare Analytics at Civis Analytics, also actions examples of counterintuitive results, tangible advice for any vaccination campaign team, and comparisons to Civis research on other vaccine messages.
- Allocation of resources: An interactive vaccine hesitation card which visualizes the US counties most likely to need additional intervention to increase immunization rates. This map can guide groups as they determine where to focus education or awareness efforts.
- Treat: Building on best practices from recent 2020 census awareness campaigns, Civis presents a five step process organizations can follow up to ensure their immunization campaign is data driven and set up for success.
“The use of vaccines is absolutely essential for herd immunity – what we all need to recover from the pandemic,” Son said. “Too often we assume that a one-size-fits-all approach to public health campaigns can work. We continue to see that the language and messengers that work for one group can backfire on another – so we really need to eliminate our own biases and rely on data to guide our campaigns. For many of us, this is the most important campaign of our lives and we need to do it right.
To explore the COVID vaccination campaign toolkit, visit https://www.civisanalytics.com/blog/covid-19-vaccine-campaign-toolkit/.
About Civis Analytics
Civis Analytics helps leading organizations in the public and private sectors use data to gain a competitive advantage in the way they identify, attract and engage people. With a blend of proprietary data, technology, and consulting services, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis helps organizations stop guessing and start using evidence. statistics to guide their decisions. Learn more about Civis at www.civisanalytics.com.
SOURCE Civis Analytics