Super Bowl LVIII, broadcast live on CBS on Sunday, is officially the most-watched program in television history. The broadcast, which featured the Kansas City Chiefs defeating the San Francisco 49ers, 25-22 in overtime, averaged 123.4 million viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon , Univision and CBS Sports, Univision and NFL Digital. properties, including NFL+.
The 123.4 million viewers surpassed last year’s Super Bowl (115.1 million), which held the previous record. A total of 202.4 million viewers watched at least part of the broadcast, making it the highest total unduplicated audience in history, a 10% increase from the Super Bowl in last year (184 million).
The CBS broadcast led the way with 120.0 million viewers, the largest audience in history for a single network. Super Bowl LVIII was also the most streamed Super Bowl in history thanks to record viewership on Paramount+.
Final Nielsen data will be available Tuesday.
The game itself – the second Super Bowl to go to overtime – produced plenty of storylines. Patrick Mahomes won his third career Super Bowl MVP, joining Tom Brady and Joe Montana in an exclusive club of three-time winners. Pop superstar Taylor Swift, who is dating Chiefs star tight end Travis Kelce, attended the game and was featured throughout the broadcast. Usher served as halftime performer alongside several guests like Alicia Keys and Ludacris. Additionally, the second half and overtime was one of the most exciting stretches in the history of the game.
The broadcast of Super Bowl LVIII capped a record-breaking NFL season for CBS Sports. “NFL ON CBS” recorded the most-watched regular season since the league returned to the network in 1998, and CBS recorded its best NFL playoff audience since 1998.