Looks like Cardi B is getting into the beauty game.
The 28-year-old rap star Washpoppin Inc.’s company filed legal documents Wednesday securing the trademark rights to the phrase “ Bardi Beauty. ”
According to TMZ, Cardi plans to use Bardi Beauty to market a host of different products, including makeup, perfumes, hair care, skin care and nail polish.
New Business: Washpoppin Inc., Cardi B’s company, filed legal documents Wednesday securing the trademark rights to the phrase “Bardi Beauty.” Seen in 2020
It would be the Grammy Award winner’s first foray into beauty.
Cardi B has already successfully partnered with clothing and footwear brands such as Fashion Nova, Reebok and Steve Madden for exclusive collections.
In May 2019, the superstar’s collaboration with largest online retailer Fashion Nova nearly sold out on day one, generating over $ 1 million in sales.
Cool collabs: Cardi B has already successfully partnered with clothing and footwear brands such as Fashion Nova, Reebok and Steve Madden for exclusive collections. Seen in 2020
The rapper’s glamorous look and unique style made her a perennial red carpet favorite.
And the news is not a big surprise. Last month, Cardi announced on her Instagram page that she would be creating her own ethnic hair care line.
During an interview with Entertainment Tonight in 2019, the Bodack Yellow singer said her beauty line would be coming “ very ” soon and that it was “ something she wanted to do. ”
Fashion Device: The rapper’s glamorous look and unique style have made her a perennial red carpet favorite. Seen in 2019
Bardi Beauty will join a crowded field of celebrity-owned beauty brands competing with industry titans including Rihanna’s Fenty Beauty and Lady Gaga’s Haus Laboratories.
But the WAP hitmaker looks more than up to the challenge.
The rap star recently said she believes fame and success made her hungrier.
Competition: With Bardi Beauty, Cardi will face her fellow singer Rihanna, 33, and her hugely popular Fenty Beauty. Seen in 2018. Lady Gaga, right, also has her own makeup line
Cardi, who worked as a stripper before becoming one of the world’s best-selling artists, took to Twitter to suggest that the money had changed her appetite, admitting that she had never felt also starved when she was “ broke ”.
The I Like It singer – who has two-year-old daughter Kulture with fellow rap star Offset, 29 – wrote on the microblogging platform: “ Why am I always so hungry ?! [sad face emoji] I swear I’ve never been so hungry when I was broke. [sad face emoji] (sic) ‘
Cardi previously suggested that she was happier before she became famous.
Determined: The I Like It singer – who has two-year-old daughter Kulture with fellow rap star Offset, 29 – said fame made her hungrier. Seen in 2018
She explained: “ I feel like I was a little happier two or three years ago when I had less money.
Downside: Cardi acknowledged that there were positives to being famous. She said: ‘My family, whatever they want she gets … I don’t have to worry so much about my future. ” Seen in 2018
“I had fewer people who had opinions about my life. I felt like my life was mine. Now I feel like I don’t even own my life. I feel like the world has me. ”
Cardi also insisted that she is inspired by things and people that exist outside of the celebrity world.
She said: ‘My role models are the people around me that I see working.
“Like, for example, my mother would come home from work and cook right away. I admire my daughter at home too, don’t I? She used to undress. As soon as she got home at five or six in the morning, she would finish counting singles, then get her son ready for school, and boom, take him to school.
Despite this, Cardi acknowledged that there were positives to being famous.
The rap star – who married Offset in 2017 – said: ‘My family, whatever they want, they get it. Anything I want to buy, I can get it. I don’t have to worry so much about my future.