BUFFALO, NY and LA VEGAS, January 15, 2022 /PRNewswire/ — The Buffalo Bills and Caesars Entertainment, Inc. (NASDAQ: CZR) today announced a multi-year partnership to make Caesars Sportsbook an official mobile sports betting partner of the Buffalo Bills. The partnership combines ‘Caesar-worthy’ personalized fan experiences, significant sponsorship assets and provides Caesars Sportsbook naming rights to a new premium sportsbook-style club lounge at Highmark Stadium.
Details on the all-new club in the northwest corner tower of the existing Business Class Club will be available before the start of the 2022 Buffalo Bills season. In addition to the new space, Caesars Sportsbook has access to the use of official Buffalo Bills logos and branding, as well as a wide range of VIP experiences and hospitality assets to be made available to Caesars bettors. Sportsbook through the integration of the Caesars Sportsbook app with the industry-leading loyalty program, Caesars Rewards.
“This partnership gives us the opportunity to connect with one of the most passionate fanbases in all of sports,” said chris holdenco-president of Caesars Digital. “We are ready to welcome Bills fans to Empire Caesars and provide them with access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
Broadcast and digital content at Bills properties, in-game signage viewable on TV, and access to unique fan activations at Highmark Stadium are all included in this partnership as Caesars Sportsbook will expand its reach beyond Western New York to Bills fans in Southern Ontario. Bills fans attending the Wild Card playoff game against the New England Patriots can also enjoy a co-branded beanie.
“The Caesars Sportsbook app is a leading sports betting app that connects sports fans and delivers best-in-class experiences,” said Dan MiskoPegula Sports & Entertainment Sr. Vice President of Business Development. “We are very pleased to be working with Caesars to engage Bills fans throughout Western New York and Southern Ontarioputting these unique experiences at your fingertips. We look forward to the new attraction Caesars brings to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”
Caesars Sportsbook was among the first sports betting operators to launch in the state of New York the day mobile sports betting went live. Bills fans and eligible sports fans across the Empire State can download the Caesars Sportsbook app on iOS or Android and place sports bets on their favorite teams. Caesars Sportsbook is the only app in the state to reward sports bettors for every bet they place via Tier Credits and Reward Credits that can be used to unlock unbeatable experiences across the portfolio of properties and partnerships from Caesars.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the most diverse casino entertainment providers in the world. Since its beginnings in Reno, N.V.in 1937, Caesars Entertainment, Inc. grew through the development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts primarily operate under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brands. Caesars Entertainment, Inc. offers diverse gaming, entertainment and hospitality amenities, unique destinations and a full range of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the company is focused on creating value with its customers through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know when to quit before you start.® Trouble gambling? Dial 1-800-522-4700. For more information, please visit. www.caesars.com/company. Must be 21 or older to play. Know when to quit before you start.® A gambling problem? Call 1-877-8-HOPENY (846-7369) or text HOPENY (467369).
About Pegula Sports & Entertainment
Pegula Sports & Entertainment (PSE) streamlines core areas of business for all sports and entertainment properties owned by the Pegula family, including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter and ADPRO Sports. PSE aims to be a leader in the sports and entertainment industry by bringing together the resources, capabilities and individual talents of each of its entities to create a cohesive and enduring brand that together represents the interests of the Pegula family. PSE’s mission is to achieve long-term success through teamwork while constantly striving for excellence and putting fans first in everything we do to ensure our brands create memorable experiences.
SOURCE Caesars Entertainment, Inc.