Doll brand Bratz has come under fire for recreating a controversial movie scene starring Megan Fox where she burns her tongue with a lighter.
The toy line shared an animation in their style on Twitter, a pastiche from the 2009 horror film. Jennifer’s body.
The film stars Fox as the lead role Jennifer Check alongside Anita “Needy” Lesnicki, played by Amanda Seyfried, who is also given a makeover by Bratz in the Twitter clip.
An iconic scene sees cheerleader Check on the phone with Lesnicki, as she burns the tip of her tongue.
“I am a god,” she said to her bewildered friend, as her flesh instantly healed. The 15-second clip uses audio from the movie, as Bratz captioned it: “Killing boyz, brb.”
The plot of the film follows the popular Check and his nervous sidekick, Needy, who have been friends for years, but now have little in common.
The couple attend a local concert, where the band members attempt to use Check as a virgin sacrifice in the woods. This backfires on her and she is rather possessed. Now succubus, Check feasts on local boys, drawing her attention to Needy’s boyfriend.
Only Needy can stop her bloodthirsty rage, and she does but (spoiler alert) ends up killing her friend. The film ends by revealing that she is in an asylum after assuming some of Check’s powers, which she uses to escape and kill the members of the group who performed the satanic ritual.
Since it was posted on the site on Sunday, the Bratz music video has been viewed 2.8 million times, but has drawn widespread criticism. This sparked a heated debate online amid claims that the toys are intended for children, who could be swayed to copy animation.
The dolls first came out in 2001 and were discontinued in 2016. However, a special 20th anniversary line of the original four dolls, Jade, Sasha, Cloe and Jasmin, hit stores earlier this year.
Commenting on the video, @ AnthonyDiPaola2 asked, “Why would you want to show this to the kids? You realize how many bad PRs and lawsuits you’re going to have, right?”
Lans commented, “Are you showing that to little kids? Like I don’t think kids and babies should watch this?”
@dojagal said: “I’m sorry, who is this ad for? You all realize kids play with your toys, don’t you? Not the 20s ….”
Although Social Butterfly estimated: “The 13-year-olds literally ate tidal pods Bc [because] they saw it on the lmao internet. “
“It’s not an ad, and kids aren’t supposed to be on social media to see it anyway,” @JUNlCORTEZ pointed out.
Tzucatcher theorized, “All of you, it’s October Halloween season. It’s not ‘off the mark’ for them to recreate scenes from horror movies WITH THE DOLLS IN THE VIDEO in OCTOBER. You call it lame but it’s literally just a recreated movie scene. “
While Andiswa Nqobile added, “Jennifer’s body is a pop culture benchmark. So definitely meant for adults who grew up on Bratz.”
The film, written by Diablo Cody, received widespread criticism after its release, amassing negative reviews and a poor box office performance.
But the film has seen a resurgence in recent years and gained cult status as it won over a new audience, who interpreted the film’s themes in a new light in the wake of the #metoo movement.
Fox herself said earlier this year that she would be open to a sequel, or even a TV show based on Check. Referring to the movie, she told the Washington post: “I don’t think this is a hard movie to make a sequel. I mean, they should make it a TV series. That would be cool.”
News week contacted Bratz for comment.