Brad Pitt is preparing to sell wine through his Miraval brand.
The 57-year-old dreamboat has become the face of Miraval’s rosé advertising campaign which aims to trap “the spirit of the Riviera”.
The monochrome shot of Fight Club Hunk, photographed by photographer Lachlan Bailey, has left fans spellbound as the ad campaign aims to send a message to “give in to the temptation of the sun’s rays wherever you are in the world,” according to the press release.
The actor had started his company Miraval alongside his ex-wife Angelina Jolie when they got their hands on a 1,200-acre French estate.
The announcement came shortly after Pitt was spotted enjoying the sun with his friend, Red Hot Chili Pepper’s Flea in the Turks and Caicos Islands.