brad pitt has a new venture up its sleeve with the launch of its new skincare brand, Le Domaine.
“The Estate is not meant to be a celebrity brand,” Pitt said in a press release. “It’s a line of anti-aging cosmetics for every man and woman. I love the idea of a genderless line.”
Pitt told British Vogue why he decided to make the skincare line gender neutralsaying, “I don’t know if it’s fair that I believe in being inclusive as much as possible? Or maybe it’s about us guys needing help from others to figure out how to treat our skin better? I mean, I’ve probably gotten more from my female partners in the past.”
The actor, owner of Château Miraval in Provence, a French wine estate known for its rosé, has teamed up with the Perrin family, which also produces its wine, to create the luxury skincare line.
RUSSIAN OLIGARCH AT THE CENTER OF ANGELINA JOLIE, BRAD PITT FRENCH WINERY BATTLE
“When the Perrins told me about research they had done with a professor on the antioxidant property of grapes and leaves, it clicked,” Pitt said. “We quickly evolved with the concept of developing a unique and sustainable skincare brand, merging cutting-edge research with the best natural ingredients.”
The winery, which was originally purchased by Pitt and his then-wife Angelina Jolie, was a source of contention for the exes.
FILE – Angelina Jolie and Brad Pitt attend the premiere of ‘By the Sea’ at AFI Fest 2015 at TCL Chinese 6 Theaters on November 5, 2015 in Hollywood, California. (Jason LaVeris/FilmMagic)
Although the 58-year-old now owns the Chateau, which the couple officially purchased in 2012 after renting the property, Jolie’s former company is sue him, alleging he hijacked control of the winery. Pitt is suing Jolie for allegedly selling his shares of the winery without her permission.
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Pitt’s pricey skincare line, which costs between $80 and $385, reuses materials from its packaging, which is important to Pitt.
“I’m a big fan of architecture and design, and I loved the idea of recycling oak wood from wine barrels at Perrin wineries. We worked with a local designer to create this unique cork for the jars and bottles. It’s made in France by artisans, and each piece is unique. The result is both minimalist and sensory.”
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Pitt credits the creative history of Château Miraval as the inspiration to start the line.
He told British Vogue that the complex has “always been this center of creativity. There are so many places inside where you want to sit and think and develop and explore and do beautiful things. … I know that ‘there are new products almost every day that people try to throwbut if I hadn’t seen a real difference visually in my skin, we wouldn’t have cared.”
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