Gwyneth Paltrow knows the holidays are all about bringing families together — even if that includes an ex-lover or a rival media queen.
Paltrow’s 14-year-old lifestyle and wellness company, Goop, released a video on Wednesday promoting its annual gift guides, curated lists of the best (and, often, most expensive) gifts. and impractical).
Suggesting everything from a $239 satin baguette clutch to a $250,000 vintage Ford Bronco, Paltrow has made it a tradition to lend a hand and reveal what she’s gifting to famous friends. This year, Santa is bringing the following, according to the video: Kama Sutra hand towels for Kourtney Kardashian and Travis Barker; Goopgenes anti-puffiness masks for Brad Pitt; a vibrator for Drew Barrymore; and $30 worth of cured ham from Mercado Famous to enhance Bella Hadid’s viral Tik Tok sandwich recipe.
“It’s kind of like the North Pole, but a lot fancier,” Paltrow says of the rigorous testing products must undergo to earn the Goop seal of approval. In a flex casting, Paltrow BFF and non-retired leading lady Cameron Diaz show up in the flesh to taste French desserts.
Oscar-winning actress Paltrow left show business over the past decade to focus on her role as CEO of Goop. She last appeared onscreen in Ryan Murphy’s 2020 Netflix series “The Politician,” a year after her movie swan song “Avengers: Endgame.” She doesn’t need the day job – Goop was last valued at $250 million, recently brokered a deal to stock all North Sephora stores and launched the biggest beauty product in its history this year (called Goopglow Dark Spot Exfoliating Sleep Milk).
That shouldn’t suggest she’s staying away from the news cycle. For nearly 10 years, a perceived rivalry with Martha Stewart dominated the headlines (starting in 2014, when Stewart slammed Goop and Paltrow’s ambitions, saying she “must shut up…If she trusted her game, she wouldn’t try to be Martha Stewart”).
At the end of Wednesday’s announcement, Paltrow is about to take off in a vintage Benz when his phone rings.
“Gwyneth, Martha Stewart is online,” an aide says. After Paltrow says she “has got to take this,” the staffer says ominously, “That seems urgent.”
Could reconciliation be within reach? It can take a holiday miracle. Read the full Goop freebie guides here.
