The ingredient finds utility as a dietary supplement due to its nutritional profile, but its most promising area of growth is in personal care and cosmetic formulations. Borage oil is known to restore moisture and smoothness to dry, damaged skin by reducing transepidermal water loss, according to the company. Its unique range of natural benefits sets it apart from many of its contemporary alternatives, and the Kerfoot Group has predicted that its growth is expected to accelerate through 2021, as it finds strong foothold in new formulations.
“Our unique vision of the personal care industry helps us stay ahead of consumer trends,” said Dora Bert, Supplier Development Manager, Kerfoot Group. Expect this to accelerate over the coming year. Our role as market leader means that we must always stay ahead of consumer demand. We’re seeing borage oil making real inroads with consumers, which should capture the attention of personal care brands of all sizes. “
According to Bert, consumers pay special attention to nutritional content. Borage oil shines here, with a generous content of gamma linoleic acid (GLA).
“Multipurpose oil can be a powerful addition to personal care formulations and is starting to gain momentum,” she said. “It’s a natural moisturizer, but it’s also a mild anti-inflammatory that’s gentle on sensitive skin. We expect the oil to continue to work until 2021.”
Kerfoot Group operates as a supply partner in the personal care sector, with a portfolio of high performance natural oils and ingredients. As authenticity becomes more and more crucial for consumers, the company emphasizes quality and provenance. Kerfoot Group backs its enviable range with the technical expertise and storage to support businesses of all sizes and product formulations of any complexity.
“As new product development accelerates in the personal care industry, borage oil is expected to play an increasingly important role in the future. We are proud to offer it in our portfolio at GLA concentrations of 19% and 22% “, explained Bert.” By meeting consumer demand for performance and authenticity, while providing the versatility that brands need, borage oil turns out to be watched. . We’re excited to see how its global market penetration continues as we move forward, and we look forward to supporting personal care brands on this journey of innovation.