In 2023, BMW will return to the highest level of endurance to win the 24 Hours of Lemans. The last time BMW faced this grueling 24-hour race in 1999, it claimed victory with the now legendary BMW V12 LMR. In 1999, BMW not only fielded its winning car at the 24 Hours of Le Mans and used a unique art car during qualifying. Today this stimulating art car is on display at the Munich Opera House to remind us of one of BMW’s greatest racing cars.
In a video interview on her BMW art car, American artist Jenny Holitzer is pretty clear. She creates art that is supposed to be thought-provoking and focuses the viewer’s attention on the content rather than whether the art is good or bad. Jenny’s art is not limited to a normal canvas, instead, her work of interesting phrases is uniquely displayed to grab the viewer’s attention.
For the BMW V12 LMR race car, which is the number 15 BMW art car, Jenny Holitzer chose a unique combination of phrases specific to the spectacle of endurance racing. The full text of the art car reads: “Protect me from what I want, the unattainable is invariably attractive, you are so complex that you do not respond to danger, lack of charisma can be fatal , monomania is a prerequisite for success, what will envy save us now that sex won’t? ”
This interesting combination of phrases was aimed specifically at the racing fans and racing drivers who make up the 24 Hours of Léman Race. Instead of seeing a race car go around a track quickly, now you think about the motivation of the driver, what it takes to win, and the thrill of driving a car to the limit.
All of these words are pretty normal but you might be wondering what monomania is? Well, it is defined as enthusiasm or exaggerated or obsessive concern for a thing. And that is to win the 24 hours of Lemans.