There has been a noticeable change in graphic design and user interface in recent years. As our daily life takes place more and more on two-dimensional screens, it makes sense that the design follows. Skeuomorphism attempted to design 2D graphics and user interfaces that closely resembled their three-dimensional real-world counterparts, but the flat design movement has since denied this thought. Apple, Google and others have since adopted a flat design philosophy, as have automakers. Last September, Volkswagen rolled out a new, flatter logo, and today it’s BMW’s turn.
BMW introduced the new flat logo on the Concept i4 revealed early this morning, and there is a lot to unpack. No more iconic black ring that surrounded the blue and white pie inside. The ring is now transparent, revealing the concept’s Frozen Light Copper. This would change depending on the exterior color of the car. The new logo is also flat, avoiding the three-dimensional appearance of the old logo, lighting effects and shadows, although it will remain in 3D on vehicles. It will not be a sticker.
BMW has already updated its story on the meaning and history of the logo with the new 2020. Jens Thiemer, Senior Vice President Customer & Brand BMW, said that the black spin has disappeared because the new logo “will radiate more ‘openness and clarity’ with its now transparent design. The new logo should also attract the attention of young buyers, who know how to navigate in a digital world.
The new BMW logo will likely excite fans and fans, although BMW is unlikely to listen. The automaker has already updated its logo on Facebook. It will be interesting to see if other automakers are following the example of BMW and VW as automakers continue to increase their online presence. Even Kia recently introduced a new badge – and it’s also flat.
There has been a noticeable change in graphic design and user interface in recent years. As our daily life takes place more and more on two-dimensional screens, it makes sense that the design follows. Skeuomorphism attempted to design 2D graphics and user interfaces that closely resembled their three-dimensional real-world counterparts, but the flat design movement has since denied this thought. Apple, Google and others have since adopted a flat design philosophy, as have automakers. Last September, Volkswagen rolled out a new, flatter logo, and today it’s BMW’s turn.
BMW introduced the new flat logo on the Concept i4 revealed early this morning, and there is a lot to unpack. No more iconic black ring that surrounded the blue and white pie inside. The ring is now transparent, revealing the concept’s Frozen Light Copper. This would change depending on the exterior color of the car. The new logo is also flat, avoiding the three-dimensional appearance of the old logo, lighting effects and shadows, although it will remain in 3D on vehicles. It will not be a sticker.
BMW has already updated its story on the meaning and history of the logo with the new 2020. Jens Thiemer, Senior Vice President Customer & Brand BMW, said that the black spin has disappeared because the new logo “will radiate more ‘openness and clarity’ with its now transparent design. The new logo should also attract the attention of young buyers, who know how to navigate in a digital world.
The new BMW logo will likely excite fans and fans, although BMW is unlikely to listen. The automaker has already updated its logo on Facebook. It will be interesting to see if other automakers are following the example of BMW and VW as automakers continue to increase their online presence. Even Kia recently introduced a new badge – and it’s also flat.