BMW has been heavily involved in the annual Concorso d’Eleganza Villa d’Este event in Italy for several years as a sponsor, and 2023 is no different. In a recent announcement, the automaker shared details of this year’s activities, including vehicle categories, dates, and all the information one would normally expect regarding such an event. However, BMW has also released a few teasers for new vehicles amid the classics discussion.
Specifically, there are three new Bimmers referenced, but only in passing and without specific names. We can safely guess one of them, described as “a new all-electric M Performance model of the BMW 7 Series” with a neat two-tone finish. All electric stands for i7, and it’s almost certainly the i7 M70 mentioned when the 7/i7 Series debuted in April 2022. Called the future flagship model of the series, BMW said it would be its production model the more powerful with over 600 horsepower. He was also expected to make his debut in 2023, lining up perfectly with Villa d’Este in mid-May.
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Of course, this announcement came before the debut of the BMW XM, which is BMW’s current horsepower champion at 644bhp as standard. Yes, there is also the XM Label Red with 738 hp, but technically speaking it is not yet on sale and has only been seen in preview. In any case, the i7 M70 is shaping up to be a super sedan, provided it’s the special electric BMW 7 Series we’re talking about.
In fact, Villa d’Este could be the backdrop for the amplified i7 and XM Label Red to get acquainted with. The other new BMW mentioned for the show is “a very special BMW M car” with no further context given. We racked our brains and revisited old spy photos for a clue as to who this car is, leading us to speculate on everything from an upgraded Z4 to something truly new. These are valid possibilities, but mid-May could also be a full reveal or the start of production of the XM Label Red. It’s overkill, but it could be considered a new special M car.

As for the third teaser, this one might be tricky. BMW simply calls it “a stylish and sporty automotive homage for two.” Being unique, it could be a concept vehicle unrelated to anything else in the automaker’s lineup. But here’s the tricky part – it might not even be a BMW at all. Importantly, this year’s Villa d’Este announcement comes from BMW Band. This means that other brands like Mini or Rolls-Royce are in on the action. And we all know how much Rolls-Royce likes to build unique vehicles.
Either way, expect more teasers as Concorso d’Eleganza Villa d’Este 2023 approaches. Held on the western shore of Lake Como in northern Italy, this year’s event year runs from May 19 to 23.