Beyoncé is back with her latest Ivy Park X Adidas drop – the Halls of Ivy – and her daughters have stolen the show from their superstar mom.
On Tuesday, November 30, “Crazy In Love” singer’s Ivy Park brand released the full campaign video for the new line, which will include 89 garments, 11 accessory styles and four footwear items. Collection sizes will range from XXXS to 3XL for unisex styles and 1X to 4X for women’s clothing. Prices will range from $ 45 to $ 600, depending on WWD.
Featured in the ad, alongside Queen Bey herself, are several children of famous parents, including Kobe and Vanessa Bryant’s daughter, Natalia, and children of Reese Witherspoon and Ryan Phillippe, Deacon and Ava Phillippe. Basketball stars Jalen Green and James Harden are also featured in the video as models for the line.
However, Bey and JAY-Z’s 9 and 4-year-old daughters stole the show. Blue and Rumi posed with their mom in matching black and white houndstooth outfits. Later in the video, Blue appeared with her mother and Natalia in a green tracksuit.
Following the publication of the announcement, Blue and Rumi’s names became hot topics on Twitter as BeyHive celebrated her last appearance.
Twitter user @_thelmaaaa_ wrote: “The way I thought baby looked blue at first glance. These kids are growing up so fast. And Rumi is such a perfect blend of both parents’ facial features.
“Jazmine is going on tour. Adele got a residency. Beyoncé shows us Rumi. It’s not even 10am and I’m almost passed out, ”@lindztagram tweeted.
Social media user @ sailort_8 tweeted: “Natalia mf Bryant – Rumi Carter and Blue Ivy Carter all appearing? Phenomenal.”
The Halls Of Ivy collection is set to release on December 9 exclusively on the Adidas app and will release worldwide the next day. Check out the campaign video for Beyoncé’s upcoming collection below.