Multinational media and entertainment conglomerate WarnerMedia is joining the blockchain gaming ecosystem through its subsidiary Turner Sports.
The company, which is responsible for sports broadcasts on channels such as TBS, TNT and TruTV, among others, recently announced “Blocklete Games”; a platform that will allow players to collect, train, trade and compete with digital athletes while winning cash prizes.
All of this is made possible through the implementation of non-fungible tokens, or NFTs – encryption tokens that are each verifiably unique, despite being issued to the same specifications as other tokens of this type.
Fans who join the Blocklete Games will be able to own digital athletes, known as “Blockletes”. These players can be bought and sold through the games brand’s open market platform. Thanks to their Ethereum token status, each Blocklete has a special signature which ensures that each player is one of a kind.
Turner Sports also announced the platform’s first game, “Blocklete Golf” – a simulation game that features “Blockletes” golfers backed by NFT.
Yang Adija, vice president of business operations and strategy at Turner Sports, commented on the company’s interest in the blockchain sphere:
“With Blocklete Games, we see a transformative opportunity to give fans more control over the video game experience by reversing the conventional power dynamic between player and publisher. Our service takes advantage of the blockchain so that everyone can play personalized sports games with their friends, with the potential to generate a return on investment in the game as well.
WarnerMedia’s Turner Sports said the company has partnered with BitPay, allowing users to purchase Blockletes and Blocklete collectibles using Bitcoin (BTC), Bitcoin Cash (BCH), XRP, ETH and four other coins. stable indexed in dollars (to be announced soon).
In July, Craig Russo, chief innovation officer at Polyient Games, said the NFT market has become one of the “most attractive opportunities” across all digital assets. He said immediate use cases are already in the art, collectibles and even games industries.