July 26, 2022
1658809415
German iChoc became one of the first 100% plant-based chocolate brands in 2015 before mainstream chocolate brands jumped on the vegan bandwagon. Seven years later, the brand announces a Fairtrade upgrade, improved recipes and a new design.
In September, the new iChoc will go on sale containing Fairtrade certified cocoa with climate-friendly regional beet sugar instead of cane sugar from Brazil. Valuable ingredients such as buckwheat and almond oil replace rice milk previously used in place of dairy products in most varieties.
“The taste is now even closer to the original milk chocolate, as the sweetness is more subtle,” says Gerrit Wiezoreck, managing director of EcoFinia, the chocolate maker that produces iChoc.
New flavors: Coffee & Pretzel
Two new varieties will be available starting in the fall: White Barista Art – which the brand says is the first vegan white chocolate with a crispy espresso and a hint of sea salt – and Salty Pretzel, a mix that is currently all the rage in the USA. Last winter, EcoFinia produced a limited edition iChoc “Billie Eilish” for the singer, a self-proclaimed pretzel fan, which was available exclusively through Billie’s online store.
“More and more people want to know what’s in food. And that’s exactly what we can show iChoc with the best conscience,” says Gerrit Wiezoreck. As usual, the film is also completely plastic-free at iChoc: the wood fibers for the cellulose come from controlled sustainable forestry and can be disposed of in the local compost.
More information at www.ichoc.de
