Beyoncé released a teaser for her first official music video Renaissance album on Monday morning (October 3) as part of its partnership with Tiffany & Co.; the singer appears in the jeweler’s new “Lose Yourself in Love” campaign.
The visual for the album’s final track, “Summer Renaissance,” was directed by Grammy-winning Mark Romanek (One hour photo, Never let Me Go), with The Hollywood Reporter releasing a 30-second black-and-white video version of the song which samples Donna Summer’s 1977 hit “I Feel Love”.
The preview clip brings some serious Studio 54 disco-era energy, with an opening shot of Bey in silhouette walking down a dark alley in a voluminous, sparkly dress before she makes a dramatic entrance into a club crowded and catches the eyes of the DJ, while dripping in jewelry, of course. The wild stage features 90 dancers crowded around the star, with a number doing acrobatic moves in the center of the dance floor. Toward the end of the preview, the singer rides a massive translucent horse as she sings to “a round of applause.”
Romanek shot the film using a rare 65mm camera as a “fearless exploration of creativity,” said Alexandre Arnault, executive vice president of product and communications at Tiffany & Co. THR. “‘Lose Yourself in Love’ embodies the beauty of self-love and heightened elegance,” he said. “Beyoncé is an inspiration to so many as she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.
According THR, in the clip, Beyoncé wears a round brilliant diamond over 10 carats in a Tiffany setting on a platinum ring, along with a necklace and earrings by renowned Tiffany & Co. designer Jean Schlumberger. She’s also wearing a custom piece created for the “Lose Yourself” campaign, a “large-scale design inspired by the graduated link necklace” from Tiffany & Co.’s HardWear collection; the piece features 18k gold links three times larger than the original necklace; a limited quantity of the large-scale necklace will go on sale from October 23rd.
Bey’s seventh studio album was released in July, with the house-infused studio effort reaching No. 1 on the Billboard 200.
Check out a still from the video below.
