Beyoncé is right: my hair is nobody’s business – Refinery29 Australia

In the age of professional beauty influencers and beauty entrepreneurs, brand ambassadors are expected to demonstrate a significant degree of transparency about the products they promote, as well as demonstrate how they work on themselves – celebrity brands are no exception to this rule. this rule. Alicia Key’s skincare line, KEYS Soulcarefollowed a public decision to ditch makeup altogether in 2016. Keys wore only her bare, glowing face at high-profile events and photoshoots, helping to legitimize the brand’s claims. Cay skin, Black model Winne Harlow’s sunscreen brand, was developed after Harlow reportedly suffered “a painful sunburn” that required emergency medical treatment and “permanently changed” the pattern of her vitiligo, a skin condition which she says is “a precious part of my identity”. as a woman, activist and role model.” Meanwhile, Rihanna’s well-established reputation Fenty Beauty The makeup line includes cute and relatable videos of her doing makeup. Beyoncé and her brand obviously follow a reliable marketing strategy. Cécred entered an oversaturated hair care market, driven by very savvy consumers (black women are the largest consumers of hair products in the world) and some doubted that the brand should rely solely on the Beyoncé name to succeed and urged the private superstar to intervene. her influencer bag and give us a hair tutorial. And that’s what she did. Complete with close-ups of her scalp to avoid any claims of hidden weave marks. It seemed like subtle shade to his enemies – and I was here for it.