BRANDE, Denmark, February 23, 2021 / PRNewswire / – NAME IT and VERO MODA enter the world of live shopping, in partnership with Bambuser. NAME IT became the first BESTSELLER brand to launch a live shopping streaming platform, which it named NAME IT LIVE.
NAME IT LIVE will stream several times a week, with prominent Danish influencers participating on occasion as hosts or guests. Initially limited to a Danish audience, the first broadcast of NAME IT LIVE started on Monday February 22, 2021.
“We are extremely proud to be the very first Danish children’s brand to launch a live shopping show. It is a unique opportunity for us to communicate with our customers in a whole new way. In the live streams, we will highlight styles and trends, but also share more educational content like our Better Materials program, ”says Matilde Louise Damsgaard, International Marketing Manager at NAME IT.
VERO MODA expected to upload on Friday February 26, 2021 with a series of three shows over three days, with an initial focus on Denmark, the Netherlands and Germany.
“Looking at the stats, Facebook live views increased by 50% during the lockdown, while Instagram views increased by 70%. Meanwhile, 89% of consumers expect to increase their direct purchases in the coming year ”, explains VERO MODA B2C digital team leader Anne-Katrine Bjerregaard Madsen.
“So there is no doubt that the live format is extremely relevant and the direction retailers need to take. Another very important thing to note is that consumers want proof before they buy and they want reassurance. So human-oriented influencer live feeds are a great way to build trust. “
NAME IT LIVE’s launch on Monday marked a milestone for live shopping in BESTSELLER – a project that has grown rapidly from a standing start over the past month.
Name it and VERO MODA have teamed up with one of the world’s leading online shopping providers – Bambuser – to develop their respective platforms. While watching the show, consumers can chat with hosts and guests, as well as browse relevant styles.
“Live shopping brings a unique shopping experience for both us as a brand and for viewers,” says Ajla Smrkovic, Head of Digital Communications at NAME IT.
+46 8400 160 02
Bambuser is a software company specializing in interactive live video streaming. The company’s main product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on sites. Web, mobile apps and social media. Bambuser was founded in 2007 and is headquartered in Stockholm. Erik Penser Bank AB is Bambuser’s certified advisor.
This information was provided to you by Cision http://news.cision.com
The following files are available for download: