Best Buy has launched a pilot membership program that could face competitors such as Amazon Prime and Walmart.
Best Buy Beta is currently available in select stores in Iowa, Oklahoma and eastern Pennsylvania, the electronics giant said in a statement Wednesday.
The service includes exclusive member pricing, free delivery and standard delivery, free installation on most products and devices, and unlimited technical support from Geek Squad.
The subscription also offers access to a concierge service available 24 hours a day, 7 days a week.
Best Buy says membership costs $ 199.99 per year, or $ 179.99 if you have a Best Buy credit card account.
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“As we look to evolve our membership programs, Best Buy Beta’s goal is to create a membership experience that customers will love and give them confidence throughout their relationship with Best Buy,” said Allison Peterson, chief customer officer for Best Buy, said in a report.
Best Buy says the membership pilot will expand to Minnesota, North Carolina and Tennessee in April. It will be available in approximately 60 stores in all.
The program would potentially take over similar offerings from companies such as Amazon and Walmart, as retailers struggle to retain customers.
Walmart offers Walmart + for $ 98 per year, or $ 12.95 per month, offering free shipping with no minimum orders, free shipping from your store, and gasoline discounts. Meanwhile, Amazon Prime, which costs $ 119 per year or $ 12.99 per month, includes free two-day shipping on qualifying items and free same-day shipping in select regions, as well as free access to its video and music streaming services.
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