For some background, Bertone went bankrupt in 2014 when it was declared bankrupt. In 2016, the brand was sold to Akka Italia of Collegno, a division of the French engineering company AKKA Technologies. It changed hands again in 2020 when Ideactive, a company owned by brothers Mauro and Jean-Franck Ricci, bought the rights to the iconic name. The official revival will take place next week with the unveiling of an all-new hypercar teased today.
Details are still shrouded in mystery, but Bertone says his performance machine was designed to run on fuel made from plastic waste. Attached below, the new official teaser is surprisingly revealing once you tweak the exposure and brightness of the image. It’s a low-slung two-seater with mid-engined proportions, but the company is keeping quiet about the powertrain hidden behind the seats.
9 Pictures
From what we can tell, the design will not revolutionize the sports car segment since the car has a familiar look. Some will likely see a McLaren 720 or a Lotus Emira in this side profile, but nonetheless we’re still excited to see what a legendary name can come up with for 2023. Previous teasers have provided a first look at the front and rear. rear, which seemed to have a modern look while taking advantage of LED technology.
For what it’s worth, Bertone says the style is “a eulogy of Italian elegance and the ‘Italian gentleman'”. With the reputable name in automotive design celebrating its 100e anniversary this year, the new hypercar better live up to the prestige. After all, some of the most beautiful cars of all time were written by Bertone, including the breathtaking Lamborghini Miura.
Going forward, we’re told, Bertone will become a “premium maker of limited-edition hypercars, fusing Italian elegance with jaw-dropping performance.” Leading the way is this mysterious model, which premieres a week from tomorrow, Wednesday, December 21, at 3:00 p.m. CET / 2:00 p.m. GMT / 9:00 a.m. Eastern.
