Bentley launches Mulliner Riviera collection for Continental GTC

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Bentley launches Mulliner Riviera collection for Continental GTC
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Bentley has launched a new Mulliner Riviera collection for the Continental GT Cabriolet. The special series celebrates yachting culture and the French Riviera with unique interior and exterior touches. The cars will only be available through Bentley Monaco, the home of premium yachts.

The Continental GT Convertible is available in three exterior colors that reflect the Mediterranean Sea: Aegean Blue, Aquamarine and Caribbean Blue. The color covers the exterior, including the carbon fiber body kit and trunk lid spoiler.

Inside the Alcantara-trimmed cabin, customers will find linen leather and custom scuff plates from the Riviera Collection. The automaker is also adding marine knot logos to the headrests and embroidered Riviera trim emblems, which are part of the car’s bespoke Color Split interior.

Mulliner offers three levels of customization starting with the Bentley Configurator. Here, Curated by Mulliner offers cars and features directly online. The second level of customization is called Mulliner Bespoke, which is only available at retailers like the new Riviera collection. The ultimate level is Mulliner Coachbuilt, which builds unique bespoke models like the Batur.

Bentley Continental GT Convertible Mulliner Riviera Collection
Bentley Continental GT Convertible Mulliner Riviera Collection

“The Mulliner Riviera collection shows how Bentley has responded to strong customer demand for bespoke personalization and exclusivity,” said Balazs Rooz, Regional Director of Bentley Europe.

Bentley has placed increasing emphasis on its Mulliner brand in recent years. Since 2020, demand for Mulliner exterior paint has doubled, while personal commissions have tripled, and the company has had no shortage of special model debuts in recent months.

Earlier this month, Mulliner helped a Bentley owner craft two unique planes to match the style of his bespoke Bacalar. Bentley also gave the GTC a pastel makeover for its Beverley Hills, Calif. retailer, showcasing Mulliner’s customization capabilities.

Sales were also strong for the company, with the automaker setting a sales record for 2021. The company sold 14,659 cars, a 31% increase from 2020, with the Bentayga accounting for 40% of total sales from the car manufacturer. The Continental GT saw a 33% increase, with 40% of customers choosing the GTC. America led the world as the brand’s top-selling region, beating China by a few hundred cars.

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Bentley has launched a new Mulliner Riviera collection for the Continental GT Cabriolet. The special series celebrates yachting culture and the French Riviera with unique interior and exterior touches. The cars will only be available through Bentley Monaco, the home of premium yachts.

The Continental GT Convertible is available in three exterior colors that reflect the Mediterranean Sea: Aegean Blue, Aquamarine and Caribbean Blue. The color covers the exterior, including the carbon fiber body kit and trunk lid spoiler.

Inside the Alcantara-trimmed cabin, customers will find linen leather and custom scuff plates from the Riviera Collection. The automaker is also adding marine knot logos to the headrests and embroidered Riviera trim emblems, which are part of the car’s bespoke Color Split interior.

Mulliner offers three levels of customization starting with the Bentley Configurator. Here, Curated by Mulliner offers cars and features directly online. The second level of customization is called Mulliner Bespoke, which is only available at retailers like the new Riviera collection. The ultimate level is Mulliner Coachbuilt, which builds unique bespoke models like the Batur.

Bentley Continental GT Convertible Mulliner Riviera Collection
Bentley Continental GT Convertible Mulliner Riviera Collection

“The Mulliner Riviera collection shows how Bentley has responded to strong customer demand for bespoke personalization and exclusivity,” said Balazs Rooz, Regional Director of Bentley Europe.

Bentley has placed increasing emphasis on its Mulliner brand in recent years. Since 2020, demand for Mulliner exterior paint has doubled, while personal commissions have tripled, and the company has had no shortage of special model debuts in recent months.

Earlier this month, Mulliner helped a Bentley owner craft two unique planes to match the style of his bespoke Bacalar. Bentley also gave the GTC a pastel makeover for its Beverley Hills, Calif. retailer, showcasing Mulliner’s customization capabilities.

Sales were also strong for the company, with the automaker setting a sales record for 2021. The company sold 14,659 cars, a 31% increase from 2020, with the Bentayga accounting for 40% of total sales from the car manufacturer. The Continental GT saw a 33% increase, with 40% of customers choosing the GTC. America led the world as the brand’s top-selling region, beating China by a few hundred cars.

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