Apple seems to have identified one of the most influential Android hardware designers of the past decade as Scott Croyle. This guy was the head of the HTC design team when they created the HTC One M7 – he was also one of the founders of the Nextbit company, creators of the Nextbit Robin. A report this week details the timeline and details surrounding the designer’s membership in Apple.
Below you’ll see the Nextbit Robin and an HTC One M7 (originally just called HTC One). These devices remain memorable elements of material design even here, nearly a decade later. Now, Croyle, one of the main keys to this material design, is working with Apple.
FUN FACT: The HTC One (whose design team was led by Croyle), came with the Beats Audio brand. This phone was released in early 2013 when HTC still owned stock in Beats. HTC sold its last shares of Beats in September 2013. In 2014, Apple acquired Beats.
According to 9to5Mac, Scott Croyle “joined Apple last year specifically to oversee the design of Beats products.” It is reported that Apple will continue to ask design company Ammunition to “create the look of Beats hardware products and corporate identity” while Croyle acts as a “contact person” between Beats and the company. design.
It is very likely that details like this mean that we will see new Beats products in the very near future. The fact that Croyle is working with Apple specifically on Beats is a perfect talking point to start a fire in the public mind. We now recall that Apple owns Beats and that Beats has not released any new product for some time.
It’s likely that there will be a new pair of Beats headphones in the near future, and it wouldn’t be shocking to find a new wireless speaker soon as well. The Beats brand remains strong. The public is still familiar with the logo and it is highly likely that Apple will capitalize on the hype that will inevitably accompany the release of a new Beats product before the end of 2021.
What kind of Beats branded hardware do you think Apple will release next? Will it just be another pair of headphones with a slightly different shape than before, updated with Apple’s latest wireless chip technology? Or will it be something really new?