Ayushmann Khurrana’s political thriller Anek will premiere via satellite on Sony MAX on September 30. The Anubhav Sinha-directed film was released in theaters in May and made Rs. 8.15 crores at the box office.
Despite the failure of Jayeshbhai Jordaar, Anek, Attack and Shabaash Mithu, made on modest budgets, a number of medium-sized films are looking to cash in on post-covid demand, as small films are essential for actors as well as the exhibition sector. However, since covid restrictions were eased, audiences have only flocked to venues for big shows, trade experts have said. Actors Fahadh Faasil, Tovino Thomas and Rajkummar Rao who have had reasonable success with films released straight to streaming platforms during covid, and even critically acclaimed, have also released their recent films theatrically. Many actors and filmmakers realized that the box office was essential for the film to generate enough discussion among the audience. You can still recoup investments through an OTT version, but audience validation beyond social media, which is a small world anyway, is important, trade experts say. Theatrical releases are important for the actors, even if the film does not do well at the box office, they win the love and appreciation of the audience, while the response to the web releases is not so easy. to evaluate.
Movie channels contributed 24% of total TV viewership and were the most-watched genre after general entertainment in 2020, according to a recent Ficci EY report. Amid pandemic-induced mobility restrictions, with people mostly at home, viewers haven’t had a chance to catch these films in theaters, broadcast industry executives said. Small town and mass market audiences are also more likely to switch to movies on TV rather than content from streaming platforms.
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Ayushmann Khurrana’s political thriller Anek will premiere via satellite on Sony MAX on September 30. The Anubhav Sinha-directed film was released in theaters in May and made Rs. 8.15 crores at the box office.
Despite the failure of Jayeshbhai Jordaar, Anek, Attack and Shabaash Mithu, made on modest budgets, a number of medium-sized films are looking to cash in on post-covid demand, as small films are essential for actors as well as the exhibition sector. However, since covid restrictions were eased, audiences have only flocked to venues for big shows, trade experts have said. Actors Fahadh Faasil, Tovino Thomas and Rajkummar Rao who have had reasonable success with films released straight to streaming platforms during covid, and even critically acclaimed, have also released their recent films theatrically. Many actors and filmmakers realized that the box office was essential for the film to generate enough discussion among the audience. You can still recoup investments through an OTT version, but audience validation beyond social media, which is a small world anyway, is important, trade experts say. Theatrical releases are important for the actors, even if the film does not do well at the box office, they win the love and appreciation of the audience, while the response to the web releases is not so easy. to evaluate.
Movie channels contributed 24% of total TV viewership and were the most-watched genre after general entertainment in 2020, according to a recent Ficci EY report. Amid pandemic-induced mobility restrictions, with people mostly at home, viewers haven’t had a chance to catch these films in theaters, broadcast industry executives said. Small town and mass market audiences are also more likely to switch to movies on TV rather than content from streaming platforms.
Catch all industry news, banking news and updates on Live Mint. Download the Mint News app to get daily market updates.
More less