London, September 24, 2020: Audi Sport, one of the most successful brands in sports history, has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network’s OTT digital platform dedicated to content from racing and automobile.
Audi Sport fans can go behind the scenes this weekend as the German marque tackles the legendary Nürburgring 24 Hours race in which nine cars built by Audi Sport customers are entered. There will be seven Audi R8 LMS GT3 cars, three of which are factory supported and two other private entrances, an Audi R8 LMS GT4 and an Audi RS 3 LMS. In the future, the channel will present the drivers and cars that compete in Formula E, DTM and customer races. In addition, the new channel aims to offer a behind-the-scenes view to all motorsport enthusiasts and fans of the brand.
This collaboration allows Audi Sport to expand its reach into new geographies by leveraging Motorsport Network’s monthly audience of 56 million people. It will also have access to Motorsport Studios, Motorsport Network’s global production and distribution platform, to help curate new digital content and target it to the desired audience.
Audi has a long and proud tradition in motorsport with successes at Le Mans, Formula E, DTM, touring cars, GTs and rallying, among many other credits. The manufacturer is teaming up with industry leaders like Mercedes and NASCAR to host a dedicated channel on Motorsport.tv, which is becoming the go-to destination for brand teams and stakeholders wishing to get active in the digital space.
Motorsport.tv offers over 1000 live broadcasts per year as well as racing highlights, original shows and documentaries dedicated to cars and racing. There is an exclusive full archive of the 24 Hours of Le Mans, a race in which Audi Motorsport has won overall honors no less than 13 times.
Motorsport Studios offers brands and content creators access to an extensive archive of multimedia content, comprising over 26 million images and footage from the first race of F1.
Stefan Moser, Motorsport Communications Manager, said: “We are happy to open the channel on Motorsport.tv which allows us to increase our audience and reach more motorsport fans around the world. We look forward to sharing the success of Audi Sport. The 2020 24 Hours of Nürburgring is the perfect time to kick off the chain. “
James Allen, President of Motorsport Studios, said: “Starting this weekend, fans of the legendary Audi Sport brand will be able to get behind the scenes of the action and get closer to the sport through this new channel. Audi will be able to share its digital media storytelling with existing and new fans around the world and the videos will also be integrated through our Motorsport.tv player on our racing platforms for maximum distribution. Audi Sport is a wonderful brand in our sport; think Michele Mouton and the mighty quattro and Tom Kristensen, the 24 Hours of Le Mans serial winner, two stories captured in our recent movie “Heroes”.