The end of the Bachelor? Season Nine Premiere Records Lowest Ratings EVER as Farmer Wants a Wife Takes the Top Raising Fears Channel 10 Cut Dating Show
Things are not looking good for The Bachelor Australia.
Channel 10’s dating show on Wednesday earned shocking ratings for its Season 9 premiere, with a metropolitan audience of just 482,000 viewers.
This is the lowest season launch for The Bachelor since it started airing in 2013 – and it only gets worse when you take a closer look at the numbers.
The end of the Bachelor? The season premiere hit its lowest audience record in eight years with 482,000 viewers in the metro. Pictured: Single Jimmy Nicholson, 31
The show was overshadowed by the finale of Seven’s Farmer Wants a Wife, which won the 7:30 p.m. slot and recorded its best marks of the season.
The rural-themed dating show had a metro audience of 853,000, nearly doubling the audience for The Bachelor premiere.
The ratings for pilot Jimmy Nicholson’s first episode were so bad that the show even lost to a repeat of the Hard Quiz on ABC.
Beat out: The series was completely eclipsed by the finale of Seven’s Farmer Wants a Wife, which won the 7:30 p.m. prime time slot and recorded its best marks this season
Ahead of Wednesday’s shock, The Bachelor’s lowest debut game was for the first season in 2013, which drew a modest 669,000 viewers from the Underground.
The only bright spot was that he dominated 16-39 year olds with 214,000 viewers – something Channel 10 PR will no doubt try to turn into a win.
However, The Bachelor was outright defeated by Nine and Seven in all other key demographics.
Worst rating ever: Premieres have not been this low since the first episode of the first season aired in September 2013, which nonetheless drew a modest 669,000 viewers
The disappointing results brought Channel 10 down to 17.5% audience share for Wednesday night.
Seven led the way with 34.4%, mainly thanks to the warm welcome given to Farmer Wants a Wife and Home and Away, which drew 647,000 viewers in the metro.
Nine slipped to second place with an audience share of 25.1 percent.
Crash and burn: Disappointing results took Channel 10 down to 17.5% one-minute audience share overnight