Whenperforms at halftime of the 2024 Super Bowl, arguably one of the biggest stages in the world, the eight-time Grammy winner won’t take home one of the world’s biggest paydays. In fact, he will follow other major artists in earning less than the – or nothing at all.
How much do Super Bowl halftime show performers get paid?
Sunday’s match betweenseveral entities will raise money, but the same cannot be said for Usher, who will receive no salary other than the union scale, a guaranteed minimum in a union contract, according to published reports.
Assuming the most recent contract from the Screen Actors Guild-American Federation of Television and Radio Artists union applies, that would translate to about $1,000 per day, People Magazine reported.
Why doesn’t the NFL pay Super Bowl halftime performers?
The NFL has a long-standing policy of paying union scale only for halftime performers which in the past have included Beyoncé, Rihanna, Prince, Whitney Houston, Michael Jackson and Paul McCartney. The NFL not only has a strong history of never paying artists, but they have gone so far as to try to charge artists for the chance to be in the spotlight of the Super Bowl audience. In 2015, the NFL sought fees to perform from Rihanna, Cold Play and Katy Perry, who ultimately rejected the idea.
Perry agreed to perform but not pay for the opportunity, telling Forbes: “I want to be able to say that I performed in the Super Bowl based on my talents and my merit, thank you very much.”
Why are Super Bowl halftime performers doing the show for free?
Why would musicians accustomed to earning six or seven figures per show agree to perform for nothing or a pittance of their usual take-home income? On one hand, they can essentially showcase their music to over 100 million people without having to pay any fees because the NFL covers travel and production costs. And it can be expensive. The NFL reportedly spent around $13 million to cover the costs of Jennifer Lopez and Shakira’s halftime show in 2020.
In Usher’s case, Sunday’s highly anticipated 12-minute performance will help promote the singer’s upcoming world tour and new album release, and is expected to be
“It’s going to be a party. I’m going to do my best not to cry and break down and cry on stage,” he told CBS Mornings’ Gayle King.