An Arby’s restaurant in Elizabethtown, Kentucky. (Kirk Schlea/AP Images for Arby’s)
Beyoncé fans will be “Crazy in Love” with the latest Arby’s sauce.
The sandwich chain recently announced the launch of a premium version of its Horsey Sauce. The latest version will commemorate the upcoming Kentucky Derby, which takes place on May 4.
“Chardonneigh Horsey Sauce” is described as “a crunchy, mouth-watering version of Arby’s classic Horsey Sauce, subtly infused with Chardonnay flavors for cowboys and city girls alike,” a press release states.
As a major nod to Beyoncé and her latest album, “Cowboy Carter,” the sauce is named after the horse featured on the album cover.
Justina Omokhua, senior vice president of Parkwood Entertainment, shared the horse’s name on her Instagram Story last month.
As for the sauce, Arby’s says it’s “a sophisticated take on the creamy, flavorful essence of Arby’s iconic Horsey Sauce, designed to complement a variety of dishes.”
“Arby’s Horsey Sauce has always been a guest favorite. And we know the old adage about not messing with perfection, but in this case, we couldn’t help ourselves. We were inspired by the recent rise of cowboy chic culture and wanted to launch something that embodies it,” Ellen Rose, Arby’s chief marketing officer, said in a statement.
The sauce costs $16 and will only be available online for a limited time.
Consumers can join Arby’s Rewards to be the first to know additional details, including on-sale dates, ship dates and exclusive purchase access.
