Snapchat and its augmented reality capabilities have become a haven for musical artists looking to promote their new albums or simply amplify their art with immersive experiences.
We’ve seen Drake, Nicki Minaj, and Ariana Grande release Snapchat Lenses to push their new releases, while Bruno Mars and others have created augmented reality effects with Lens Studio that act as extensions of their work.
In this edition of AR Snapshots, we highlight the AR experiences of some of the hottest artists, including Billie Eilish, Cardi B, Megan Thee Stallion, and Justin Bieber. And if you think old school music isn’t getting enough immersive attention, we’ve got a Beatles tribute AR experience for you as well.
Get Emo with Billie Eilish
Emerging via Soundcloud, singer / songwriter Billie Eilish rose to fame with her electronic pop sound with emo and goth sensibilities.
His sound is now represented immersively by the Billie Eilish AR Lens. As the ethereal chorus of “When The Party’s Over” plays over your smartphone speakers, virtual mascara streams across your face.
Even if you’re not a fan of Eilish, the Lens is great for expressing existential hopelessness and general depression, so keep it in your social media toolkit nonetheless.
Ride the hits with Cardi B
Before Lil Nas X sucked in the air, Cardi B claimed the most controversial due to her hit “WAP”. An AR experience for this song is presented at the end of a previous AR snapshot.
His latest single, Up, continues his streak of success. He also has AR experience to go along with it. Up Beauty adds Cardi B-inspired virtual makeup effects to your face as sparkles appear in camera view and the song itself plays in the background.
Accessing Cardi B’s back catalog, Atlantic Records released Cardi B 1st, a goal celebrating the first anniversary of the artist’s 2018 album, Breach of privacy. The lens recreates Cardi B’s look from the album cover, layering on virtual sunglasses and coloring your hair (if you have any) canary yellow. Burst a smile or open your mouth for a second surprise.
Ride the Beat with Megan Thee Stallion
Rapper Megan Thee Stallion gained greater fame thanks to Cardi B’s “WAP”, but she’s also drawing attention to her own catchy songs, which also have their own AR experiences.
Take, for example, Hot Girl Summer, which also puts virtual makeup on your face. The song title is listed at the bottom of the screen while the song is playing. To heat up in this experience, open your mouth and watch the flames erupt around the song title.
Ms Stallion also landed a song on the Birds of prey soundtrack, and Atlantic Records decided to release a Lens for the track. The Diamonds lens highlights the song and projects a translucent 3D diamond on your face. Harley Quinn herself appears in the diamond’s reflection as it spins on the screen.
Seek justice for Justin Bieber in AR
The logo of Justin Bieber’s new album, Justice, is the subject of a legal battle with electronics group Justice, but that hasn’t stopped them from posting an AR lens to promote the release.
Unlike the other lenses on this list, the Justice lens takes place in the rear camera. When launching the lens, the camera view darkens, with instructions for searching. Point your camera upwards and the logo may have been torn off.
Of course, Bieber is also the only one in this story whose album was predicted by Donald Glover’s “Atlanta” TV series, so his AR product should be different.
Cross Abbey Road with the Beatles
Younger generations might not appreciate the impact of The Beatles, but it’s a fact that they’ve had a huge impact and influence on just about all rock and pop music that has come since they came. stormed the scene in the late 1950s.
As a tribute to their flagship album, Abbey Road Lens uses background segmentation to place the album art in the background of your selfies. Switch to the rear camera and you’ll see the Fab Four cross the titular street in your personal space.