Today, the Walt Disney Company announced that it will launch its “first-ever Disney+ Original interactive story available exclusively on Apple Vision Pro.”
And if…? An immersive story is described as a new app for Vision Pro that will enable an interactive mix of immersion, video, storytelling and much more. The application will connect to the Disney+ series, What if… from Marvel?
Make Marvel history with Apple Vision Pro
From the Disney announcement:
Fans will be invited to enter the Multiverse like never before and will have the chance to dive into an immersive, narrative and innovative mixed reality story. Connected to the critically acclaimed Disney+ Original animated series What If…?, Marvel.com got a first look at the hour-long experience, diving into what fans can expect ‘expect its upcoming release as a new app for Apple Vision Pro.
The new app looks like a mix of video, gaming and augmented reality experience. Ultimately, this will all fit into an hour-long story. It’s worth checking out the interview with the creative forces behind And if…? An immersive story on Marvel.com.
Utilizing the revolutionary spatial computing capabilities of Apple Vision Pro, And if…? – An immersive story will provide fans with a technologically advanced and engaging experience. They will move from augmented reality to virtual reality throughout their narrative adventure, interacting with the world around them using their eyes and hands.
Disney and Apple have long been strong partners, a history that was evident when Disney CEO Bob Iger was on hand at Apple’s Vision Pro announcement and pledged his support for the platform.
The Disney+ app on Vision Pro offers immersive environments for watching videos, but this project is the first to truly achieve the level of creativity and innovation Iger promised last fall.
No release date has been shared for And if…? An immersive storybut hopefully we’ll know more soon.
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