The majority of streaming service customers subscribe to Netflix but only 14% can say the same for Apple TV +, according to a new JD Power survey.
About 81% of survey respondents said they subscribe to Netflix, the number one streaming service by far. Amazon Prime Video ranked second with 65%, while Hulu came in third with 56%, according to the survey seen by Variety.
Disney + and HBO Max rounded out the rest of the top five streaming services with 47% and 22%, respectively. Even NBC streamer Peacock came in higher than Apple, with 18% of those surveyed saying they subscribed to the service.
Streaming has increased amid the global coronavirus pandemic. The JD Power survey also indicates that 49% of those surveyed subscribe to four or more streaming services, up from three at the start of the health crisis.
Spending on streaming platforms also increased 24% in December 2020, with consumers spending an average of $ 47 per month. This works out to an average of $ 38 per month in April 2020.
The overall ranking of streaming services in the JD Power survey matches other recent research, including a report by JustWatch.
In calculating “measured interest” in streaming services, JustWatch reports that Netflix came in first, followed by Amazon Prime Video, Hulu, Disney +, HBO Max, Peacock, and Apple TV +, in that order.
However, the JustWatch report does not match the percentages. According to the “measured interest” metric, Netflix came in with 31%. Apple TV +, at the lower end of the spectrum, had 3% of the measured interest.
While surveys and data like this can paint a broad picture of the streaming industry, differences in calculations and methodology can make it difficult to identify what’s really going on.
Earlier on Friday, a MoffetNathan survey indicated that 62% of Apple TV + subscribers had a free trial and less than a third would renew their service.