Apple has invested aggressively in Apple TV+, its own streaming platform with original movies and TV shows. While Apple TV+’s market share grew in 2021, the platform is still far behind its competitors with only 5% market share in the United States.
According to a JustWatch report seen by 9to5MacApple TV+’s market share grew by 1% in the United States during the fourth quarter of 2021. While Apple’s streaming platform has more subscribers than Paramount+ (formerly known as CBS All Access), the gap between it and competitors like HBO Max and Disney+ is huge.
For comparison, HBO Max has 12% of the streaming share in the US, while Hulu and Disney+ (both owned by Disney) each dominate 13% of the market share. Amazon Prime Video comes second with 19% market share. Unsurprisingly, Netflix remains in first place with 25% – even though subscriber numbers are down 2% from the previous quarter.
As JustWatch notes, Apple TV+ grew 2% in 2021, which is a record for the platform. At the same time, Netflix and Amazon Prime Video have lost ground to their competitors as more and more streaming services are launched each year. At least in the US, HBO Max was the fastest growing platform in 2021, with a 5% increase in market share.
In 2021, the SVOD market has seen extreme growth in competition. Apple TV+ ended the year with its highest market share ever and gained 2% throughout the year. Netflix and Prime Video have continuously lost market share as other platforms such as HBO Max, Paramount+ and Discovery+ have gained momentum. Adding +5%, HBO Max had the most successful year in 2021.
Apple has invested in popular franchises to make its streaming platform more attractive to subscribers. The company recently ordered a live-action series of Godzilla and Titansin addition to launching a show based on Isaac Asimov’s award-winning science fiction book series Foundation.
It’s worth noting that Apple TV+ launched in November 2019 and costs $4.99 per month in the US.
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