CUPERTINO, Calif.– Apple has never released subnumbers for its Apple TV streaming service, but labor negotiations between producers and IATSE have provided a rare glimpse into Apple TV’s sub-accounts, a spokesperson for the union that told CNBC that the streaming service had less than 20 million subs as of July 2021.
Apple TV told the union it has less than 20 million subscribers in union negotiations because streaming services with less than 20 million subscribers are allowed to pay lower rates than IATSE members although some of the productions cost millions of dollars per episode to produce.
NBCUniversal’s Peacock and ViacomCBS’s Paramount + also had less than 20 million subscribers, allowing them to claim workforce discounts, a union spokesperson told CNBC.
Pay levels for working on productions for streaming services as well as long working hours and working conditions are key sticking points in the labor dispute.
IATSE announced that it provides for a strike authorization vote that could shut down film and television production at many sites in the United States and Canada.
CNBC’s full article is available here.