Billie Eilish: The world is a bit hazy, the Apple Original Films documentary starring the titular teenage singer / songwriter and her brother Finneas O’Connell, which premiered on Apple TV + in over 100 countries as well as in theaters on February 25 to an absolutely outstanding reception, reports Deadline.
In Apple’s patented manner, the tech giant hasn’t revealed specific numbers for the documentary’s performance on its streaming service.
What the company has said, however, is that the film’s release alone attracted 33% of new subscribers (mostly young adults) to its streaming service.
The film tops Apple TV + ratings for young adults around the world, including UK, Mexico, Australia, France, Netherlands, Russia, Germany and Brazil. Almost half of the people who aired the film were from outside the United States
The world is a little blurry is directed by Emmy award-winning RJ Cutler and is a coming-of-age story that documents Eilish’s life during development and after the release of her debut album, When we fall asleep, where do we go?.
The film features the growth, struggles and conflicts of a talented teenage girl, further exacerbated by the fact that she is in the spotlight around the world and with a fan base of millions.
The deal with Billie Eilish who gave Apple this documentary was worth $ 25 million, and it looks like Apple really got its money’s worth.