A Los Angeles landmark is ready to shine again. Apple will soon launch its historic Tower Theater restoration project in the Broadway Theater District.
➤ The Apple Tower Theater will become one of Apple’s largest flagship stores and the first Apple Store in downtown Los Angeles. Apple today decorated the store with artwork confirming a grand opening on June 24.
➤ Working with architects Foster + Partners, Apple completed a comprehensive restoration of a treasured LA landmark. The project retained ornate details that celebrate the history of Broadway Theater District cinema, breathing new life into a vacant building in the center of a neighborhood undergoing revitalization.
➤ When in-person events resume, Apple Tower Theater will host free Today at Apple sessions for the community on the theater video wall, located at the site of the original projection screen. Apple promotes the store with the tagline “Creativity Rises”.
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The Apple Tower Theater recalls the original splendor of the Broadway Theater District, a stretch of historic downtown LA that is still home to nearly two dozen current and former theater buildings. Opened in 1927, the Tower Theater was the first theater in Los Angeles built to show movies with sound and included modern innovations like air conditioning.
In 2018, Apple began restoring the vacant building, repairing and cleaning its terracotta-tiled exterior and preserving the original French Renaissance-style details inside. The theater’s namesake clock tower has been rehabilitated and the original 1927 marquee recreated with cast metal details and functional reading panels.
Downtown Los Angeles is undergoing a transformation, and Apple will welcome the growing creative community with free Today at Apple sessions that celebrate creativity in film, photography, art, music, and more. The original Tower Theater screening stage has been reimagined with a forum and video wall where visitors can learn new skills and be inspired by local artists.
Apple opened its first store in Greater Los Angeles 20 years ago at Glendale Galleria, and Tower Theater will become the first downtown Apple Store. Apple continues to support Southern California with major investments in the production of Apple TV + content.
Apple Stores operate with increased health and safety measures. Occupancy of the store is limited and masks are mandatory. If you want to visit on opening day, be sure to have a shopping session when reservations become available.
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