Apple Inc. will strengthen its global retail presence even as downtown stores struggle with an accelerated transition in online sales during the coronavirus pandemic, German Funke Mediengruppe reported.
The Cupertino, California-based company operates around 500 Apple stores around the world, including 100 in Europe. Retail stores provide an opportunity for people to learn about new technology, ask questions and attend workshops on Apple products, said Funke, citing Deirdre O’Brien, senior vice president of sales at retail and people of the iPhone maker.
“On our online site, people can learn a lot about the products; in a store, they can touch them and get a Feel for them, ”she told Funke. “We plan to add more stores.”
The pandemic has increased pressure on many retailers who are already struggling to cope with both expensive downtown stores and the growing online change. A number of large retailers have given in to the pressure or are in the process of cutting store locations. British group Arcadia, owner of the Topshop fashion chain, collapsed in November as its competitorJohn Lewis Partnership has closed a number of outlets.
Apple announced this year that it will invest around 1 billion euros ($ 1.2 billion) in Munich to build a computer chip design center. The company will add “without a doubt” to that, O’Brien said.