Mumbai, Jan 23 Apple overtook Samsung to take the lead in global smartphone shipments in the fourth quarter of 2021 due to strong demand for the iPhone 13, according to a report from Canalys.
According to the report, Apple accounted for 22% of global smartphone shipments in the fourth quarter of 2021, even though overall shipments for the quarter increased only 1% due to supply chain disruptions faced by suppliers and of a resurgence of Covid-19 cases.
Samsung came second in shipments, down from first place in Q3 2021, with a 20% market share. Xiaomi retained the third position with a 12% share. It was followed by Oppo and Vivo with 9% and 8% share respectively.
“Apple is back at the top of the smartphone market after three quarters, thanks to the exceptional performance of the iPhone 13,” said Sanyam Chaurasia, analyst at Canalys.
“Apple has seen unprecedented iPhone performance in mainland China, with aggressive pricing for its flagship devices, which keeps the value proposition strong. Apple’s supply chain is starting to recover, but it has was still forced to cut production in the fourth quarter due to shortages of key components and was unable to manufacture enough iPhones to meet demand In priority markets, it maintained adequate delivery times, but in some markets, its customers have had to wait to get their hands on the latest iPhones,” Chaurasia said.
“The supply chain disruption has affected low-end suppliers the most,” according to Canalys VP Mobility Nicole Peng.
“Component makers are looking to ramp up production, but it will take years for large foundries to significantly increase chip capacity. Smartphone brands are already innovating to make the most of their situation, adjusting device specifications based on available materials, approaching emerging chipmakers to secure new sources of ICs, focusing product lines on the most sold and staggering new product launches. These practices give big brands an advantage, and they are expected to remain short-term, as the bottlenecks will not resolve until the second half of 2022,” Peng said.
January 23, 2022