MagSafe on iPhone 12 enables magnetic wireless charging and new categories of innovative accessories. To showcase this technology, Apple has created interactive screens for Apple Stores around the world.
The new MagSafe Avenue features a collection of silicone and clear iPhone 12 cases with MagSafe, each attached to a display-mounted demo iPhone. A display in the center of the avenue highlights how cases and accessories can be easily combined and traded. Customers can demo the new MagSafe charger and iPhone leather wallet with MagSafe. A crate tray on the fixture highlights more color options available.
You can check out the new MagSafe Avenue today in Apple Stores with the latest store design. Classically designed stores offer a simplified version of the same demo with a single MagSafe charger. The two luminaires fill the space previously reserved for photography props.
In addition to the MagSafe Avenue, Apple Stores now have all the silicone and clear iPhone 12 cases available on refreshed drawers with magnetic handles for attaching the magnetic cases. On the iPhone tables, Apple has reduced its reliance on Lightning docking stations, introducing new risers that display each iPhone model with product information and a built-in Lightning port.
Some Apple Stores have also introduced dazzling storefronts today to accommodate the iPhone 12 and 12 Pro. To follow on Twitter for the daily news from the Apple Store.
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