Apple knows that iMessage’s blue bubbles are a big hurdle for people switching to Android, which is why the service has never appeared on Google’s mobile operating system. That’s according to depositions and emails from Apple employees, including senior executives, revealed in an Epic Games court file in its litigation with the iPhone maker.
Epic contends that Apple is consciously trying to lock customers into its device ecosystem and that iMessage is one of the key services helping it to do so. He cites comments from Apple’s senior vice president of software and internet services Eddy Cue, senior vice president of software engineering Craig Federighi and Apple scholar Phil Schiller to support his point.
“The most difficult n ° 1 [reason] leaving the app from the Apple universe is iMessage … iMessage is tantamount to a serious lockdown, “as an anonymous former Apple employee wrote in an email in 2016, prompting Schiller to reply that “moving iMessage to Android will hurt us more than help us, this email illustrates why.
“IMessage on Android would simply be used to delete [an] obstacle to iPhone families giving their children Android phones, ”was Federighi’s concern according to the Epic file. While workarounds to using iMessage on Android have emerged over the years, none have been particularly practical or reliable.
According to Epic’s file, citing Eddy Cue, Apple decided not to develop iMessage for Android as early as 2013, following the messaging service’s launch with iOS 5 in 2011. Cue admits that Apple “could have made an Android version. that worked with iOS “so that“ users of both platforms could have seamlessly exchanged messages with each other. ”Obviously, such a version was never developed.
Along with iMessage, Epic cites a slew of other Apple services that it says are contributing to the lockdown. These include its FaceTime video chat service, which Steve Jobs said would be an open industry standard at WWDC 2010. FaceTime was later released on iPhone, iPad, and Mac, but it’s officially released. available for any non-Apple device.