Every year, Apple celebrates Pride Month, which arrives in just over a week. This year there are two Pride Edition bands for the Apple Watch, both on sale now, and an upcoming Pride-focused Shot on iPhone campaign. Oh, and this year’s Pride Watch face is also available now.
Pride Edition Sport Loop
Ah, the Sport Loop, the ideal partner for your most athletic activities. The material dries quickly, the hook-and-loop closure system keeps the band at a perfect seal, and the whole kaboodle feels soft and lightweight.
Now, for the first time, there is real writing on the band. The word pride is woven into the group. This is an effect achieved by removing some loops. As Apple says, “To create the Pride script, some of those textile loops were removed, resulting in a three-dimensional texture you can see and feel.”
Are you wondering about the script used by Apple? It’s what the company calls “a cursive style inspired by the original ‘hello’ greeting – displayed on the first Macintosh in 1984.”
If you thought that was the level of detail Apple went to, well, you’re thinking the wrong company. He explains the colors chosen for the group like this: “The team designed a color gradient that incorporates the original colors of the rainbow with those taken from various pride flags, including light blue, pink and white, representing transgender and gender non-conforming people, and black and brown, symbolizing black and Latino communities.The colors also represent those who are living with or have died of HIV/AIDS.
It’s on sale now for $49 (£49 in the UK) online and can be picked up from Apple Stores from Thursday 26 May.
Pride Threads Watch Face
This requires Apple Watch Series 4 or later, running watchOS 8.6, the latest, and iPhone 6s or newer, running iOS 15.5, again, the latest.
It’s really cool. The time appears digitally, with a series of wires that grow thicker or thinner to display the time. Tap on it and the wires vibrate satisfyingly. It’s very cool and has two versions, dark and light. On Series 5, 6, and 7, the always-on screen changes from light to dark.
Pride Edition Nike Sport Loop
A new Sport Loop for owners of Nike Edition watches has also arrived. The Nike band is darker but very colorful, with bright rainbow stripes and a dark border. Here’s Nike’s philosophy for this band: “Alongside Nike’s Be True collection, the Sport Loop honors people who develop sport for future generations and inspire others to experience the joy of being authentically themselves.” Be True is part of Nike’s broader commitment to the LGBTQ+ community, which focuses on recognition, advocacy, inspiration and education. This band also costs $49, £49 in the UK and is available to buy online now and in Apple Stores from Thursday 26 May.
There is also a matching rainbow version of the Nike Bounce face.
Shot on the iPhone Pride campaign
Apple’s regular Shot on iPhone campaigns continue with this pride series, featuring places of historical significance to the LGBTQ+ movement, such as Harvey Milk Plaza in San Francisco (pictured above with dancer Baobei ).
Pride Watch bands have a regular place on the Apple calendar and this year’s pair are fun, lively and, being Sport Loops, the most affordable bands Apple sells.