Following the announcement of the new M1 iPad Pro and M1 iMac on Tuesday, Apple executives John Ternus and Greg Joswiak spoke with the Independent for an in-depth interview. The two Apple executives spoke in the interview about Apple’s plans for the iPad and Mac, new features for the iPad Pro 2021, and more.
About the merger of iPad and Mac
The most notable comments during the interview came from Joswiak, who serves as Apple’s senior vice president of global marketing. Asked about the future of the iPad and Mac, as the lines start to fade in terms of power, Joswiak explained that Apple has no plans to merge the two platforms.
“There are two conflicting stories people love to tell about the iPad and the Mac,” says Joz, as he begins with a clarification that will lead him at one point to apologize for his passion. “On the one hand, people say they are in conflict with each other. That someone has to decide if they want a Mac or if they want an iPad.
“Or people say we’re merging them into one: that there really is this big conspiracy that we have, to take the two categories out and make one.”
“And the reality is not true either. We take great pride in the fact that we work really, really hard to create the best products in their respective categories. “
(Joz, however, is hesitant to name the category he’s talking about: he jokes that he “can’t even bear to use” the word, because “iPad is better than tablets.” “I hate it. decrease by calling it the category name, ”he says.)
Ternus, who is Apple’s senior vice president of hardware engineering, echoed Joswiak’s sentiment. He explained that Apple doesn’t look at things with the lens limiting what one device can do to note “stepping on the toes” of another device.
“But we will continue to improve them. And we’re not going to get all caught up in, you know, merger theories or anything like that.
“We’re not thinking well, we’re going to limit what this device can do because we don’t want to step on its toes. [other] one or something like that, ”he said. “We strive to make the best Mac possible; we strive to create the best iPad possible. And people choose.
“A lot of people have led both. And they have workflows that cover both – some people, for a particular task, prefer one over the other.
On the M1 chip of the new iPad Pro
Asked about the M1 processor of the new iPad Pro and the software part of this story, Joswiak explained that Apple had “provided this performance even before the need arose”.
“It has to exist first, right?” You can’t have an application that requires more performance than the system can – then it doesn’t work. So you need to keep the system ahead of the applications.
Joswiak went on to list examples of powerful third-party apps from companies like Adobe and Affinity, but he didn’t say if Apple was working on its own to harness the new power of the M1:
(When asked again, the day after the reveal, if Apple is one of those developers who plan to take advantage of the extra headroom with their business app, Joz jokes that he won’t be leaving anything behind. like that to escape.)
Joswiak also explained that it gives users more leeway and ensures that their new iPad Pro purchase “won’t be immediately obsolete.”
On mini-LED in the new iPad Pro
Terns also provided some interesting details about the mini-LED display on the new 12.9-inch iPad Pro. He explained that one of the biggest undertakings in this process was to scale down the display technology – which is also used in the Pro Display XDR – to the 12.9-inch form factor.
“Shrinking it was a colossal undertaking,” says Ternus. “If you just look at the two products, it’s obvious that the iPad is a lot thinner than a Pro Display XDR, and the way the architecture works – you have the LED backlight behind the screen.
As you reduce it, you necessarily need to add more LEDs; you kind of have to increase the density because you don’t have so much room to mix the light and create zones.
From the start it was: how to create a backlight with sufficient density? So we had to design a new LED. We had to design the process to put 10,000 LEDs on that backlight in this incredibly precise way. “
Ternus and Joswiak also noted that one of the reasons Apple is able to make technological leaps like this is that it develops a lot of the technology in-house.
On iPad’s new Center Stage front camera technology
One of the coolest new features in the iPad Pro 2021 is called Center Stage. The new iPad Pro packs a 12MP Ultra Wide camera sensor up front, and Apple uses it to track users during video chats to make sure they’re always in the frame.
“One of the things I found really cool about it is that spending all that time in these meetings, you sit down a lot,” Ternus says. “And it’s so liberating to be able to just stand and stay framed in the picture, stretch, move and sit,” he says, noting that it’s a long-lasting effective way. be able to close the rings on the Apple Watch. .
“And one of the things that I sometimes found is in group scenarios – you can be FaceTiming with your family and be able to put family in the frame, or that sort of thing, I think that’s okay. to be really, really big and powerful. . It is certainly incredible technology for these times. “
You can find the full interview on the Independent website here. It’s worth reading if you’re looking for a deep dive into Apple’s “Spring Loaded” event announcements.
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