By Wesley Hilliard
Sunday, March 08, 2020, 8:02 a.m. PT (11:02 a.m. ET)
Apple is doing everything it can for International Women’s Day with organized content featured in Apple Music and Apple TV, and a new TV spot.
Apple Music International Women’s Day custom illustration
Sunday March 8 marks International Women’s Day and Apple Music does not hold back its support. A new organized playlist titled “Women of Choice” has been made by Lady Gaga and presents her new single “Stupid Love”.
A dedicated section of Apple Music has also been created to present the music of women in the industry. Beats1 playlists, albums and radio shows are all featured here.
Apple Music has a dedicated section filled with radio shows and playlists to celebrate
In addition to all Apple Music content, Apple has a dedicated section in the Apple TV app only for female TV leaders and directors. This content features shows from Apple TV +, HBO, and Amazon Prime Video, and showcases each show with custom artwork.
Apple TV app also features content celebrating women
Apple also released a new video in its “Behind the Mac” campaign with sound from Beyonce’s “Flawless” and images of women in the entertainment industry.
On this International Women’s Day, we are proud to celebrate women who use their creativity for something bigger than themselves. Meet the women who make history #BehindtheMac, set @Beyoncethe impeccable hymn of ***. # IWD2020
– Apple (@Apple) March 5, 2020
The Apple website has been supported by the video and the images it contains. Navigating the page will allow you to click on each image and see more information about the women represented.
Apple is well known for its efforts to promote equality and diversity, and this is often reflected in the amount of work it devotes to annual celebrations like International Women’s Day on Sunday.
CEO Tim Cook also tweeted his support:
Today, we pay tribute to the women who drive us forward and celebrate the generations they stand on. Every woman deserves to be safe and treated equally. #InternationalWomensDay
– Tim Cook (@tim_cook) March 8, 2020