New York, United States, August 03, 2021 (GLOBE NEWSWIRE) – Market Snapshot:
According to a comprehensive research report from Market Research Future (MRFR), “Global Android Set-top Box and TV Market Insights by Type, By Distribution channel and application – forecast to 2027“The market is expected to register a CAGR of 14.11% over the forecast period.
Android STB and Android TV for a complete pay TV experience
The global Android set-top box and TV market is growing rapidly, primarily driven by the growing demand for over-the-top (OTT) platforms and locally developed and distributed content. In addition, the large base of set-top boxes and Android TV providers striving to provide their subscribers with a full experience of OTT apps such as Netflix, Amazon, YouTube and locally developed and distributed content justifies the size of the market. With the increasing uses of Android STB and TV to access the latest video entertainment content or game applications, the market is expected to experience significant traction in the years to come.
Major Key Players in Android STB and TV Market Covered Are:
- Arris International
- Digital evolution
- Kaon Media Co Ltd
- Shenzhen SDMC Technology Co., Ltd
- Nvidia Company
- Technicolor SA,
- Skyworth Digital Holdings
- Xiaomi Inc.
- Sony Corporation
- Panasonic Corporation
- TCL Company
- Sharp Corporation
- Haier Inc.
- Toshiba Company
- Hitachi Ltd.
- Saw televisions
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Android STB and TV Market drivers
Growing consumer demand for better integrated content experiences is a major driving force
In addition, the rise of 5G and LTE networks and broadcast and TV and social media channels are increasing the size of the market. The huge developments in the telecommunications industry due to the increasing deployment of 5G, 4G and LTE networks create substantial market demand, driving the communication equipment industry.
In addition, the growing number of OTT platforms and the demand for next generation ready network equipment driven by the advent of 5G networks are driving the growth of the market. The Android TV platform allows subscribers to access the latest video entertainment content or game apps.
At the same time, Set Top Box (SBT), a hybrid device built on the Android TV platform, offers subscribers access to more integrated digital experiences supported by a range of broadband access technologies. Together, Android TV and SBT provide a full range of digital experiences, including viewing in high dynamic range (HDR) at live events.
There have been rapid advances in communication and smartphone technology. As a result, the Android STB and TV markets around the world are estimated to be gaining popularity. An increasing number of smartphone users around the world have favored the development of secure internet-based applications.
Browse the in-depth market research report (111 pages) on the Android STB and TV Market:
Market segmentation covered by research:
The market is segmented into types, applications, distribution channels, and regions. The types segment is sub-segmented into Android TV and Android STB. The Applications segment is sub-segmented into Residential and Commercial / Business. The distribution channels segment is sub-segmented into offline and online.
North America dominates the global market for Android set-top boxes and TVs. The growing adoption of ultra-high definition (UHD) devices, the expansion of UHD content, as well as the growing consumer preference for subscription OTT platforms, such as Netflix and HBO Now, are major market trends.
In addition, the strong growth of telecommunications networks and the growing government interest in developing LTE and 5G technologies are driving the growth of the market. The United States, with the growing interest in OTT and IPTV platforms, dominates the regional market. Additionally, media consumption in the United States has seen a substantial increase and a shift from traditional formats to new age digital media.
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Impact of COVID-19 on the Global Android Set-top Box and TV Market
The COVID-19 pandemic has had a drastic catalytic effect on the Android SBT and TV industry. There has been an upward trend in the IT and Telecom industry and digital transformation from 2021. Analysis shows that accelerated digitization, industrial automation and working from home (WFH) have further boosted the OTT trend.
The makers of Android STB and TVs also faced a severe labor shortage and attracted workers from their 40s, which in turn pushed up the prices of the components used in Android STB. and TV.
There are also opportunities for applications and services, including the Unified Communication and Collaboration (UC&C) market, which would accelerate the transition, primarily by driving competitive innovation in Android STB and TV. The market has been rising steadily over the past few months and will continue to do so during the valuation period.
About Market Research Future:
Market Research Future (MRFR) is a global market research company that takes pride in its services, providing comprehensive and accurate analysis of various markets and consumers around the world. Market Research Future has a distinguished goal of providing high-quality research and granular research to customers. Our market research by products, services, technologies, applications, end users and market players for global, regional and national market segments, enables our clients to see more, learn more and do more, which helps answer your most important questions. questions.
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