Speaking at the 5th Conecta Fiction, Ana Bond, vice president of Sony Pictures and executive director for Latin American and Hispanic markets, confirmed that Sony’s Entertainment division has no plans to launch its own. streamer.
During his speech online on the first day of this year’s hybrid event, Bond added that the focus remains on partnerships and creating “the best possible content.”
“It was a strategic decision the company made a few years ago – Sony wanted to focus more on content and creators,” Bond said.
“It means that you work freely with everyone in the market, which it means to be independent. We work in all markets with all existing platform channels, Pay TV, Streamers, Open TV – and we have no limits except that we are looking for the best possible content for the screen ” , she added.
According to Bond, unless the content is made for a specific client, this model sometimes means developing projects without necessarily knowing their final destination.
Regarding the type of content sought by the executive in Latin American territories, she added that the diverse nature of the platforms and markets with which SPT works means that the needs of the division remain broad: “We are looking for currently a super series of about 60 episodes; as well as for a premium series for a specific streamer of about six to ten episodes and a procedure for a pay TV channel. It’s hard to be too specific though, because we have to have a bit of everything, ”she said.
While production remains large, Bond admitted that demand for premium scripted content for streamers has increased over the past three years, which tends to be “more regional and distinctive in nature.”
Therefore, the Sony executive expressed a desire to work on projects and with people “who have a unique voice in a specific territory or region” and added that SPT is working on 15 projects for SVOD platforms in America. Latin and other Spanish-speaking countries.
This activity includes a new project with the creators of the Mexican mysterious Netflix thriller “Quien Mato a Sara?” (“Who Killed Sara?”) As well as two Latin American SVOD series Claro Video: “Doubtful Reputation” with screenwriter Álvaro Curiel (“Somos”), and the Colombian 10-part thriller “Codigo Implacable”, the first draft of a co-development and co-production agreement between SPT and The Mediapro Studio in Spain.
Bond also pointed out that SPT Latin America is keen to promote business-to-business collaboration with some of its other divisions – a project sometimes referred to internally as “One Sony”.
“One of the most interesting things going on right now is this new sense of what it means to work for Sony or with Sony in terms of partnerships and synergies. It may seem obvious that the music division should partner with the games division or the movie side of the business, but that doesn’t always happen, ”she said.
Last year, SPT’s international production arm announced that it was working with Sony Music Latin on a new Colombian drama series based on hip hop group ChocQuibTown. Called “Somos Los Prietos” (“We are Blacks”), the series is expected to examine racism in Latin America.
Bond added that the division is currently working with Sony Studios, Playstation Studios and Sony Music and researching “the best possible audiovisual projects based on music” as well as reviewing the existing Sony IP which could be “used and reused”. “